Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin’ insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile …
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn’t do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in …
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook …
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature …
Back in June of 2012 (which already seems like forever ago!) Amanda and I put together a video blog on how to approach mobile ad copy. Then, in October, Jeff presented a webinar with Wordstream about all things mobile. But …
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper …
Last week, Hanapin’s very own Jeff Allen and Wordstream’s Larry Kim broke down Mobile PPC for us. We covered everything from how to optimize landing pages to bad examples of Mobile PPC. We also had quite an informative Q & A at the end! Check it out
Paid Search Consultant Kayla Kurtz shows us how to write ads for Mobile. With Mobile getiting more and more attention and users, it’s important to know how to tailor your ads to the device!
Hopefully you’ve been following our blog series this week on all things mobile PPC. If so, you should have a pretty good idea of the basics to getting started with your mobile efforts. If you read Amanda’s article on building …
Mobile Commerce, also referred to as mCommerce, is the most portable and accessible marketing channel today. Perhaps this is because mCommerce literally places brands in the palms of customers’ hands. Never before have consumer goods been so readily available. Therefore, …
