PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!

By , Communications Coordinator at Hanapin Marketing

129 SHARES
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding…
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Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]

By , Communications Coordinator at Hanapin Marketing

91 SHARES
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular trends from this year, what predictions look like for 2015 and give you tips and tricks on why and how…
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5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]

By , Communications Coordinator at Hanapin Marketing

80 SHARES
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most determined online…
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Agency Tips: 7 Steps for Communicating Bad News

By , Associate Director of Paid Search at Hanapin Marketing

85 SHARES
If you are part of an agency, and tasked with communicating bad news to clients, you know it can be difficult. Bad news can mean a variety of things. Some of which include:   Communicating employee turnover and account team transitions Poor account performance Mistakes made within the account Issues with scope of work Communication or relationship issues Invoice or…
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