PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]

By , Communications Coordinator at Hanapin Marketing

Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most determined online…

Agency Tips: 7 Steps for Communicating Bad News

By , Associate Director of Paid Search at Hanapin Marketing

If you are part of an agency, and tasked with communicating bad news to clients, you know it can be difficult. Bad news can mean a variety of things. Some of which include:   Communicating employee turnover and account team transitions Poor account performance Mistakes made within the account Issues with scope of work Communication or relationship issues Invoice or…
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Rev Up Your PPC Strategy!

By , Associate Director of Paid Search at Hanapin Marketing

Agency readers, have you ever had a client say ‘I need more strategy’? And, in-house readers have you ever asked this question of your agency? I think we have all had to stop in our tracks and take a look at what is actually driving the actions we are taking.   For me, it happened very early in my career.…
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