PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.


USS McCampbell transits the Pacific Ocean.

Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]

Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of …

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Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the …

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Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]

So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click …

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Keep Your Company’s PPC Spend In Check [Webinar Recording]

Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we …

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Keep Your Company’s PPC Spend In Check [New Webinar]

Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we …

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#ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]

Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about …

Gladiatrix derrotada

#ThinkPPC – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [New Webinar]

Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about …

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Happy St. Patrick’s Day from PPC Hero!

Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout – Guiness anyone?  We hope you get to enjoy all these favorites and that you’re …