PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

How To Run PPC Accounts in the Cutthroat Healthcare Vertical

By , Account Manager at Hanapin Marketing

74 SHARES
Series week continues as we assess PPC management across different industries. Yesterday Rachael  covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.   One of the unique components of the healthcare industry, is that it’s one of the responsibilities of our (at least for American readers) Federal Government to ensure that the industry remains competitive as possible.  …
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Pay-Per-Click Inside the Financial Services Vertical

By , Account Manager at Hanapin Marketing

95 SHARES
Series week continues as we assess PPC management across different industries. This morning Rachael  covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical.   I spent 7 years working with insurance and banking PPC accounts and prior to working in…
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PPC Tips For The Software and Technology Industry

By , Account Manager at Hanapin Marketing

93 SHARES
Series week continues as we assess PPC management across different industries. Today, Rachael dives into PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space.   The software and IT industry can be challenging in the PPC advertising space. Not only is your audience typically comprised of tech and internet savvy people, but the industry is competitive,…
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5 Competitor Strategies For Small PPC Budgets

By , Senior Account Manager at Hanapin Marketing

181 SHARES
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by…
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Audit Your PPC Account in 20 Minutes Using AdWords Segments

By , Senior Account Manager at Hanapin Marketing

196 SHARES
PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit can…
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