PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

How To Create Customer Profiles For Your Facebook Ad Campaigns

What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will …

Niche vs. Big Competitors: How to Level the Playing Field

Just because you don’t have the PPC budget that the big companies have doesn’t mean that you still can’t compete and win in paid search.

Three Automated Reports That Will Make You a Better Account Manager

PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the …

Tap into Foreign Markets With International PPC Campaigns

Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet …

The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3

This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. …

The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2

This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. ————————————————– …

The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 1

This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. ————————————————– In this three-part series I will outline the …

5 Steps to an Effective & Efficient PPC Agency Search

I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s) …

11 Important Questions You Must Ask Yourself About Your Google Display Campaigns

For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love …

Don’t Be Afraid to Exclude PLA Search Queries

Many of you have been wondering what type of content to expect at Hero Conf 2013. Well, today we are breaking that ice and sharing an exclusive piece from one of our 47 Hero Conf 2013 speakers, Matthew Umbro. Today Umbro will bring you into the world of PLA’s and calm your fears of exluding PLA search queries.