PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

PPC Mistakes You Didn’t Know You Were Making [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding…

Managing PPC Education Accounts During Back to School Season

By , Associate Director of Paid Search at Hanapin Marketing

We’re wrapping up "Back to School" series week at PPC Hero with Jersey Jeff’s post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can…
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!

By , Communications Coordinator at Hanapin Marketing

Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This…
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[Webinar Recording] 10 Ways To Outsmart Your PPC Competition

By , Communications Coordinator at Hanapin Marketing

You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. In…
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Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit

By , Associate Director of Paid Search at Hanapin Marketing

Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals.   The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a…
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PPC Paradise Lost