PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

All That Glitters Isn’t PPC Gold

By , Sr. Production Specialist

I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I,…

Do You Need To Be A “Data Nerd” To Be Great At Paid Search?

By , Senior Account Manager, Community

The common consensus among the many paid search professionals I speak with is that you need to love digging into data to do this job well. I’ve heard terms such as “data nerd,” “data junkie,” “numbers guru,” and many more. Whatever the classification, the implication is that you should have a love for numbers and crunching the data to most…

Maximizing Trade Show & Expo Sales with PPC

By , Account Manager at Hanapin Marketing

As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building…

How The Zodiac Affects Your PPC Life

By , Account Manager at Hanapin Marketing

Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how…

4 Ways Google Tag Manager Will Help Your PPC

By , Senior Manager, Paid Media & Community at Granular

I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it.   1) Less…

Knowing When It’s Time To Explore New PPC Engines

By , President at Hanapin Marketing

It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy.   Why? Usually,…

4 Tips For Better Client Onboarding

By , Senior Client Services Manager at Hanapin Marketing

Here at Hanapin Marketing, onboarding means a specific chain of events that occur when we work with a new client. From account assignments and account access to kickoff call scheduling and the first 90 days, we have a strict format. Why do we have this format in place? One could say it's so we don’t miss any key steps while…

What Bing Ads Native Advertising Means For You

By , Senior Account Manager at Hanapin Marketing

Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. According to Bing, "the MSN audience is more engaged" and "native ads can yield a click-through rate that is five to seven times higher compared to the average click-through rate for display ads." Currently, Bing Native Ads are only available in Beta for US…