PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

5 Tips For PPC Success in the Health & Supplement Vertical

By , Senior Account Manager at Hanapin Marketing

70 SHARES
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry.   The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are still looking to sell a…
pills

PPC Insights for the Tourism & Travel Industry

By , Account Manager at Hanapin Marketing

89 SHARES
Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry.   When I think of the many industries that see success in paid search, vacation and traveling is one my favorites. First, everyone loves vacation. The audience already exists and is aware of the different facets…
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How To Run PPC Accounts in the Cutthroat Healthcare Vertical

By , Account Manager at Hanapin Marketing

94 SHARES
Series week continues as we assess PPC management across different industries. Yesterday Rachael  covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.   One of the unique components of the healthcare industry, is that it’s one of the responsibilities of our (at least for American readers) Federal Government to ensure that the industry remains competitive as possible.  …
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Pay-Per-Click Inside the Financial Services Vertical

By , Account Manager at Hanapin Marketing

105 SHARES
Series week continues as we assess PPC management across different industries. This morning Rachael  covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical.   I spent 7 years working with insurance and banking PPC accounts and prior to working in…
wallstreet

The Five Laws of Social Advertising