PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

Next Day Delivery: 17 Minutes Left!

By , Senior Event Producer at Hanapin Marketing

  147 SHARES
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V.  …

8 Good Reasons To Bid On Your Pure Brand Keywords

By , Senior Event Producer at Hanapin Marketing

  281 SHARES
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Anthony Pearce (@PearceAnthony), PPC Lead at Swoon Editions.   Anyone…

Service Provider Problems? 4 Areas To Consider Before Firing Them

By , Senior Account Manager at Hanapin Marketing

  138 SHARES
One of the best lessons I’ve learned in PPC is that my data cannot work in a vacuum. As much as I’d love to watch the clicks roll in and the conversions rack up, I can’t just close my computer on those metrics. I rely on supporting roles like CRMs, tracking platforms, and lots of different micro conversions for understanding…

The Case for YouTube Advertising

By , Associate Director of Paid Search at Hanapin Marketing

  177 SHARES
About a month ago, I attended a YouTube summit at Google’s NYC headquarters. At this event, 175 top advertisers assembled with their respective AdWords teams to discuss the success they’ve had with YouTube and the challenges they face.   The consensus amongst the participants was that advertising on YouTube is critical to the conversion path. Advertising on YouTube plays a…

Amazon Text Ads Are Here – What Does It Mean For You?

By , Senior Account Manager, Community

  334 SHARES
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging.     The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on…

Keyword Expansion For Venture-Backed Companies

By , Account Manager at Hanapin Marketing

  144 SHARES
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion.   Keyword Expansion When Revenue Goals Trump ROAS Goals   Many times, if growth in revenue is trailing behind due to ROAS goals holding bids back, you need to find other ways to grow revenue in order to show investors the month-over-month…

Outmaneuver Your Competition With Bing Ads Marketplace Trends

By , Account Manager at Bing Ads

  151 SHARES
Former Hanapin employee and current Bing Ads Account Manager, Eric Couch, stops by the blog to share current Bing Ads marketplace trends.   In all of my time working at an agency, and even beyond that now working at a Search Engine, I’ve learned there’s one universal truth: advertisers love getting competitive insights and learning about greater trends for their industry…

What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data

By , Senior Account Manager at Hanapin Marketing

  175 SHARES
Working in an agency, I find myself benefiting from the volume of accounts and experiences to which I’m privy. In the Paid Search industry, we often discuss trends that surface across industries, platforms and so on. Having dozens of accounts at my fingertips allows me to dig into these trends and discover insights from actual data, not just large-scale surveys…

PPC For Venture-Backed Companies

By , Account Manager at Hanapin Marketing

  106 SHARES
Venture Capital firms invested an astonishing $47.3 billion dollars into 3,617 budding companies in 2014 (2014 Venture Capital Report), and 2015 is on track to exceed that figure. In fact, VC funding is expected to reach levels not seen since the Dot-com boom. As a young company either seeking VC funding or presently answering to venture capitalists, it’s vital you…

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