PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

How To Evaluate AdWords Quality Score Factors In Bulk

By , Senior Account Analyst at Hanapin Marketing

AdWords Quality Score is an important component of your ad rank. Your overall score has always been simple to pull but checking the individual factors was painful. You could only access these factors through tool tips making it impractical to view at a scale.   AdWords recently added the three major factors to the API reports, meaning you can access these…

Google To Introduce Attribution Model Options For Conversions

By , Production Associate at Hanapin Marketing

Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more streamlined.   According to a recent…

“Time Waits For No One” – Time Management Tips For PPC Pros

By , Associate Director of Services at Hanapin Marketing

“Time waits for no one.” Whether or not you’ve heard that phrase before, one thing is for sure – it definitely resonates within the PPC industry.   With our schedules full of so many different tasks, how do you manage it all and make sure that everything is done on time? How do you prevent yourself from forgetting to do…

All That Glitters Isn’t PPC Gold

By , Sr. Production Specialist

I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I,…

Do You Need To Be A “Data Nerd” To Be Great At Paid Search?

By , Senior Account Manager, Community

The common consensus among the many paid search professionals I speak with is that you need to love digging into data to do this job well. I’ve heard terms such as “data nerd,” “data junkie,” “numbers guru,” and many more. Whatever the classification, the implication is that you should have a love for numbers and crunching the data to most…

Maximizing Trade Show & Expo Sales with PPC

By , Account Manager at Hanapin Marketing

As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building…

How The Zodiac Affects Your PPC Life

By , Account Manager at Hanapin Marketing

Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how…

4 Ways Google Tag Manager Will Help Your PPC

By , Senior Manager, Paid Media & Community at Granular

I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it.   1) Less…

Knowing When It’s Time To Explore New PPC Engines

By , President at Hanapin Marketing

It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy.   Why? Usually,…