PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

One Surefire Way to Maximize a Limited by Budget Campaign

By , Account Manager at Hanapin Marketing

108 SHARES
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.   The way that AdWords defines the criteria for a campaign to slapped with the “limited by budget” tag, is that the campaign’s budget is set at a lower daily amount than what is recommended by Google. Granted, this definition…
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Better Prepare For PPC Account Transitions

By , Associate Director of Paid Search at Hanapin Marketing

97 SHARES
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a transition between PPC account managers.   Goals Are Being Met   If goals are being met and performance/projects are moving in the right direction, you will have some time to evaluate capacity within your team.…
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Start Your PPC Client Relationships Right

By , Senior Account Manager at Hanapin Marketing

117 SHARES
As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discover their business and work on devising a strategy to help them achieve their goals.   Admittedly, sometimes we are so excited, that we occasionally bypass the basic first…
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Don’t Forget The Basics! Audit Your Account – A New Case Study

By , Account Analyst at Hanapin Marketing

179 SHARES
As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling…
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