PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

PPC Agency Consultation Services

By , Associate Director of Paid Search at Hanapin Marketing

Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation services may be the right option for your PPC account.   One-Time Consultation   Let’s say you’re managing a smaller account or you have one particular issue you need looked in to by someone other than yourself – an hourly consultation option…
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4 More Unique Solutions PPC Agencies Offer

By , Account Manager at Hanapin Marketing

Not every account requires the same solution, but how do you know which PPC program is right for you? Last week our team explored the topic of selecting the right agency, and now it’s time to outline more ways you could work with that agency.   Ongoing Retainer   This theme will be present a few times throughout this list, but it’s…
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Setting Up Your Search Engine Marketing (SEM) Strategy

By , Associate Director of Paid Search at Hanapin Marketing

Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're…
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