PPC Strategy

You can’t create a great PPC account if you don’t first know your strategy. Are you focused on branding or lead gen? Do you want to target people early or late in the buying cycle? A PPC strategy is the foundation of all great account.

10 Ways To Grow Your PPC Account – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program including keyword expansion techniques, Shopping…

PPC Account Structuring and Campaign Building in Excel

By , Production Specialist at Hanapin Marketing

For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with:   Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores (Ad copy to keyword…
Excel Build Outs

5 Tips For PPC Success in the Health & Supplement Vertical

By , Senior Account Manager at Hanapin Marketing

Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry.   The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are still looking to sell a…

PPC Insights for the Tourism & Travel Industry

By , Account Manager at Hanapin Marketing

Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry.   When I think of the many industries that see success in paid search, vacation and traveling is one my favorites. First, everyone loves vacation. The audience already exists and is aware of the different facets…