This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.