PPC Hero wants to hear from you! Give us your feedback. We will typically reward those that do. Not to mention, it’s a win-win situation. You respond to our PPC surveys, and in turn, we compile that information and provide the best analysis around, PPC Hero style.
We need your help!
Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with lots of valuable data about this facet of PPC. We’ll share that data with you after the survey ends so you can benchmark yourself against other PPC Hero readers!
To increase participation, we’re giving away five $50 Amazon gift cards! To be …
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PPC Hero Readers – We need your help! In a continuous effort to improve our blog we’d liked to update our Readership Stats. We’ve created a short survey that we’d love for you to help us with. Our goal is two-fold: first off, we would like to learn specific details about our readers which will help to write tailor-made content for the blog, and secondly we would like to collect, process and share this important data with the pay-per-click industry …
Over the last few weeks, we have been conducting the PPC Industry Survey in an effort to learn more about our core readership. We’ve had a great turnout so far, but we know there are several of you who haven’t participated yet (and I know who you are…).
This is your last chance to share a little about yourself and help us out on our eternal quest for PPC knowledge. I promise the survey is painless and will only take …
Continuing in our effort to learn about PPC Hero’s readers, we have created a PPC Industry Survey. Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content for the blog, and secondly we would like to collect, process and share this important data with the pay-per-click industry at large.
Huge hat-tip to SEOMoz.org for their SEO Industry Survey that we both admired and …
A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, “Why?” As promised, today I’m going to share the results of that survey.
Favorite AdWords Reports By the Numbers
Reader Comments
Search Query Performance:
Allows you to ID negative keywords that needs to be added to your campaign. Although I also hate this report because of the …
One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic reporting templates. Beyond that, there are countless options within each template for customizing the data your report will provide.
In my experience, I have found that the best PPC marketers are those who have learned to master the AdWords reports. And …
In searching through our web stats today, the category “Advanced PPC Strategies” ranks as one of the top 10 pieces of content on our blog. All time, it’s the 4th most viewed piece.
Clearly, you’re interested in it! So, we’re making one of our next blog post series about just that—Advanced PPC Strategies!
Our last two blog post series were extremely well-read—one described how to think more like your customers and the one before described how to …
Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post the extended comments we received.
The attributes featured in the survey were culled mainly from two sources: Bill Slawski’s discovery of US patents filed by Google that discuss the AdWords ranking model; and Google’s official …
After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter!
We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion on how much weight each of these attributes carries in the overall quality score formula.
Inspired by a similar survey for organic ranking attributes conducted by SEOmoz, we will post the …
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