Archive for the ‘Surveys’ Category

Over the last few weeks, we have been conducting the PPC Industry Survey in an effort to learn more about our core readership.  We’ve had a great turnout so far, but we know there are several of you who haven’t participated yet (and I know who you are…).

This is your last chance to share a little about yourself and help us out on our eternal quest for PPC knowledge.  I promise the survey is painless and will only take you a few short minutes!  Thanks in advance.

Continuing in our effort to learn about PPC Hero’s readers, we have created a PPC Industry Survey.  Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content for the blog, and secondly we would like to collect, process and share this important data with the pay-per-click industry at large.

Huge hat-tip to SEOMoz.org for their SEO Industry Survey that we both admired and participated in earlier this year.  The PPC Industry Survey is considerably shorter, much faster to complete and created specifically for …

One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance.  And of the PPC search engines, Google has cornered the market on reporting.  Within AdWords, there are 12 basic reporting templates.  Beyond that, there are countless options within each template for customizing the data your report will provide.

In my experience, I have found that the best PPC marketers are those who have learned to master the AdWords reports.  And each marketer has a particular favorite or a particular use for each report.  So, today I’m asking you to let …

In searching through our web stats today, the category “Advanced PPC Strategies” ranks as one of the top 10 pieces of content on our blog. All time, it’s the 4th most viewed piece.

Clearly, you’re interested in it! So, we’re making one of our next blog post series about just that—Advanced PPC Strategies!

Our last two blog post series were extremely well-read—one described how to think more like your customers and the one before described how to write great ads—and we’d like to make this one equally as great.

To do that, we’d like to get your suggestions …

Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post the extended comments we received.

The attributes featured in the survey were culled mainly from two sources: Bill Slawski’s discovery of US patents filed by Google that discuss the AdWords ranking model; and Google’s official AdWords help section. The list of attributes that could contribute to the AdWords Quality Score …