60% Better CTR With Google DSK Campaigns And Other Real World Results
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
When You Need The Right Negatives Use Phrase Match
Learn why using phrase match negatives and segmenting match types will better tailor search terms and cut out unwanted results.
How To Leverage Micro-Moments To Drive Customers From Engagement To Convers...
Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’
[New Flash Webinar!] Building Personas For Better Results - Our Success Sto...
In this new 20 minute webinar, Hanapin discusses how social platforms are making it easy to build out personas to target and why this is important.
[New webinar with Seer Interactive!] How to Identify & Target Your PPC Audi...
Experts from Hanapin and Seer Interactive cover their favorite tools and methods for gaining user insights, what to do with that information, and on-going persona maintenance.
How To Create Better Ad Extensions At The Ad Group Level
When and how should you utilize ad extensions at the ad group level? Read on to find out.