Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
Continue Reading [Webinar Recording] Planning A Knockout 2015 PPC Strategy
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like...
Continue Reading Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
Continue Reading PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana. However, fear not, because many PPC trailblazers have made the same mistakes....
Continue Reading 6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
Continue Reading 5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike.
Continue Reading The Best eCommerce Advice You’ve Ever Heard
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
Continue Reading 3 Quick Tips To Simplify Your Bid Optimizations
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our...
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook?...
Continue Reading Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the...
Continue Reading [Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you to a new level of PPC. Hosted alongside some awesome...
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