You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall...
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
We’re big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an...
Continue Reading Bid on Hero Conf Sponsorships Today – Starting at $0.99!
In part 2, we’ll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it...
Continue Reading Infographic: How Google Makes Money From Mobile
Sometimes we get questions about who, exactly, should be going to a search marketing conference like Hero Conf. And while we tend to think it would be an awesome experience for everyone, we figured that making a list of who...
We’ve decided that the winning presentation of each month’s REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing’s research & development best practices day. We sit in and learn a specific topic and then teach that topic to the...
Continue Reading REDBOP Winner: How To Create Display Image Ads With No Creative Resources
For a long time, we’ve been saying that the team here at PPC Hero programs the speaking sessions at Hero Conf, our annual PPC conference. And it’s true! But that also means YOU program Hero Conf, since we write for...
Continue Reading You’re in Charge: Help Us Program Hero Conf!
Here is our webinar recording from the “Automated Insights: How to Work Smarter and Faster with AdWords Scripts” webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow...
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff...
Continue Reading Enhanced Campaign Answers: Webinar Recording
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target...
Continue Reading 4 Targeting Strategies For Product Listing Ads
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