August 1, 2013
Throughout the month of July, we’ve created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as possible. We called this theme “Christmas in July,” and as you can see by the PPC Hero illustration at the bottom, we really got in the spirit.
The impact of the holiday shopping season on a retailer’s business lasts far longer than three months. In fact, it makes or breaks the year for many retailers. So doesn’t something that has a yearlong impact deserve yearlong planning? We think so.
Our Christmas in July Toolkit is the culmination of all the tips, tricks and expert content we put together during this month to advise PPC pros about preparing for the second half of the year. The toolkit includes all of the following for free: