Since the implementation of the Google AdWords quality score, pay-per-click advertisers across the world have changed the way they manage their PPC campaigns. On one side, I think advertisers believe in the Quality Score and feel it does truly help the relevancy of PPC advertisements. On the other side, there seems to be a lot of myths, misunderstandings, and straight up confusion about the Google Quality score, how it works, and how you can use it to help your PPC account.We have written on the Google quality score in the past and received a great response.
This time around we are taking a deeper approach to figuring out the quality score and how you can use it to your advantage. Over the next five days the SEM team here at PPC Hero will be giving you an in depth analysis of the Google quality score. This is not an introductory post about the quality score, but rather a “dissection” of the many different aspects of it.
Wednesday: How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Thursday: Top Google AdWords Quality Score Misconceptions
We hope you enjoy reading our “dissection” of the quality score and encourage you to comment, make suggestions, recommendations, corrections or anything you feel you need to say about the quality score, please do so!
     | do some of that social network stuff. |
[...] Dissecting the Google AdWords Quality Score: See How it Actually Affects Your Account, PPC Hero [...]
[...] we can all use more more information on the Quality Score. PPC Hero has a great overview happening this week. Be sure to check it out. Read [...]
[...] CTR as your ad will not be relevant, which in turn will lead you to paying more per click as your Quality Score [...]
It’s good Google provided a little more details on the Quality Score, but even thou QS will remain a big mistery for all of us. Some reverse engineering can be done anyway
. My conclusion is that a highly optimized page in terms of SEO, will have a great quality score. One of my colleagues wrote some articles about Google’s QS. You can find them at Google Adwords Quality Score – Part 1 and Part 2.
There are actually very simple ways to get 10/10 score on Google Adwords. And it is quite the contrary of what most people found to be.
If you go for 100% relevancy, you will get 10/10 GREAT adwords quality score, almost guaranteed.