Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
Our agenda for Hero Conf London, 24-26 October, is nearly complete. And we’re very excited to introduce you to our Day 2 keynoter. Fred Vallaeys is the CEO of Optmyzr and was one of the first 500 employees at Google, where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals.
We had a chance to talk to Fred about his upcoming keynote session, Inside the AdWords Black Box With an Ex-Googler, and are excited to share the discussion.
For my keynote session on Tuesday, I want to teach people to think like a Googler because for me this has really helped my career. I plan to share anecdotes from my 10 years working at the headquarters in Mountain View to help people understand how the AdWords organization thinks and operates. I think that when people understand how Googlers think, it becomes much easier to predict what they will do next.
I’ll also share a bit about what’s going on in the Silicon Valley (where I live) because I think that helps people get context about the technology that is shaping our personal and professional lives and this can help us prepare for the next opportunity.
I’ll also touch on the future of our industry. With all the tools and automation we have available, it’s important for account managers to understand what they can do to position themselves to have a successful career in PPC.
I have a few biggest mistakes:
My point of view always evolves but leveraging the power of automation has always been a big theme and my very first post for PPC Hero illustrates this pretty well (check out all Fred’s PPC Hero posts here). I’m also proud of a post I did about Quality Score that I think opened the eyes of a lot of advertisers about how the system really works.
I’d be the mad scientist who can clone people. I would clone myself so I could get more done and I would clone my team so Optmyzr could also do more. I think we all know it’s hard to hire great people so being able to make them on-demand would be a pretty awesome super power.
Join Fred and 39 additional PPC experts at London’s Only All-PPC Event. Hero Conf London is 24-26 October at etc.venues St Paul’s. Less than 100 seats remain, so act now!
Browse By Category
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.