Fine-Tuning Bid Modifiers with Enhanced Campaigns

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing

Given the recent changes with Enhanced Campaigns that have rolled out in an optional fashion throughout Google AdWords accounts, I thought a quick tutorial on the basic bid modifier changes and how to apply them might be beneficial. There are plenty of opinions about how well the Enhanced Campaigns are going to work, but truthfully, the bid modifiers have few issues and are mostly positive in terms of saving account manager time down the road.

What else would you like to see walked-through in regards to Enhanced Campaigns like this? If you have more questions about the bid modifiers themselves, share those with us in the comments section below!