Mobile Display Is The Future...Know Your Ad Types!
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions have dropped.
Campaign #1 is still set at a preferred cost bid of $0.12. For the past two weeks my actual CPC was at $0.09. However it has increased by $0.01 in the past seven days from $0.09 to $0.10. My CTR has decreased in this campaign by 47% going from 8.16% to 4.26%. And my average ad position has also decreased from position 2 to positions 3-4.
Campaign #2, which has a preferred cost bid set at $0.10, has remained at $0.10 the entire time. My CTR for this campaign has decreased by 19%, but my average ad position has remained the same.
If you have some wiggle room in a campaign I would definitely recommend testing an ad group for your self, especially if you’re concerned with dropping your CPC. If anyone has different results, I’d love to hear about them!
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.