Google AdWords—Applying Ad Review to Paused Ads

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing

Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well.

According to Google’s Lauren Barbato, a crew member for the Inside AdWords blog, this change will make managing AdWords accounts that much easier for users as it further shortens any delay in getting your ads approved, despite their status.

At the core, this means PPC account managers with AdWords accounts can now write ads they may be interested in running or testing, upload them to the interface from the Editor (or within the interface itself) and leave them paused until approved. This may not seem like too big a deal, except in the instances where ads are permitted to run for a certain amount of time and are then disapproved and shut off. At that point you’ve wasted time and money collecting data on an ad that now has to be paused completely or changed (beware: changing an already existing ad will automatically reset all your data for that ad back to zero! If your ad does get disapproved, make an exact duplicate and make the necessary changes to the duplicate, NOT the original. That way you’ll preserve your data, no matter how little there may be, forever!). This new feature addition could cut down on some of those frustrations, and trust me, it’s happened in some of the Hanapin team’s accounts and it is not a good time. Kind of leaves you feeling like this little guy:

Angry Kitten in Fruit Helmet

What do you think? Will you use the paused ad preview to your benefit to be sure of ad approval going live with a particular ad? Share your thoughts and ideas in the comments section below!

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