Google AdWords—Applying Ad Review to Paused Ads
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well.
According to Google’s Lauren Barbato, a crew member for the Inside AdWords blog, this change will make managing AdWords accounts that much easier for users as it further shortens any delay in getting your ads approved, despite their status.
At the core, this means PPC account managers with AdWords accounts can now write ads they may be interested in running or testing, upload them to the interface from the Editor (or within the interface itself) and leave them paused until approved. This may not seem like too big a deal, except in the instances where ads are permitted to run for a certain amount of time and are then disapproved and shut off. At that point you’ve wasted time and money collecting data on an ad that now has to be paused completely or changed (beware: changing an already existing ad will automatically reset all your data for that ad back to zero! If your ad does get disapproved, make an exact duplicate and make the necessary changes to the duplicate, NOT the original. That way you’ll preserve your data, no matter how little there may be, forever!). This new feature addition could cut down on some of those frustrations, and trust me, it’s happened in some of the Hanapin team’s accounts and it is not a good time. Kind of leaves you feeling like this little guy:
What do you think? Will you use the paused ad preview to your benefit to be sure of ad approval going live with a particular ad? Share your thoughts and ideas in the comments section below!
For further information about this topic, check out the following links:
- Now reviewing paused ads-Inside AdWords
- Frequently Asked Questions about Paused Ads-Google AdWords Help
- What’s the ad approval process?-Google AdWords Help
Thanks for reading, and stay tuned for more news updates from PPC Hero!
Browse By Category
How To Optimize PPC Campaigns That Are Limited By Budget
Social Media Demographic Strategy Tips for 2017
Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Using Data to Create a Killer Business Story For Your C-Suite
In this new live webinar, Hanapin’s Jeff Baum and Optmyzr’s Frederick Vallaeys will show you how to formulate the perfect business story for your C-suite, and how to explain the vital need for PPC success in your company.
How To Think Straight When Your PPC Account Is Going Sideways
Learn the good starting points when troubleshooting a PPC account that suddenly went off the rails.
How Storytelling can Up your PPC Reports
Learn how to use storytelling to increase the effectiveness of your PPC reports. Start streamlining PPC reporting and save time!