Google AdWords: Testing Job Ad Extensions?
It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot).
This additional line of text appears to be showing the number of job placements available on the landing page that ad leads to, as well as the company web address or name. As I said before, this is being tested on the UK version of Google and with that, I had no luck getting similar results to show in the US version. Yet another note of interest: users have reported that ads with specific references to the number of jobs available in their first two lines of text are not being served with this extra extension.
So what does this mean for PPC account holders? Well unless you’re in the staffing or recruitment industries, probably not much. However, for those who are in that field, change could be coming! With this additional line being added as an extension, it’s possible that those writing the ads should consider taking out their specific job numbers from ad text to let Google do it. Why not buy yourself back some characters in your ad copy to tout some other qualification for the user? And does this tell us as marketers which ads tend to perform the best (those with specific number call-outs)?
What do you think? In the recruitment field or not, do you see yourself changing up your plans when it comes to ad writing to accommodate more specific number call-outs, etc.? What else do you see as possible advantages or drawbacks to the new ad extension? Share your thoughts and ideas below in the comments section!
For further information about this topic, check out the following links:
- Google Testing Job Numbers in PPC Ads-Periscopix
- Google AdWords Job Ad Extensions?-Search Engine Roundtable
Thanks for reading, and stay tuned for more news updates from PPC Hero!
Browse By Category
Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
Analytics as the Foundation for Successful Landing Page Optimizations
Why is analytics analysis important for CRO? Discover how analytics will lay the groundwork for your landing page optimizations.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
2017: The Year You Launch Your Video Ads
Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success!
The Evolution of Voice Search (and what it means for PPC)
Purna Virji shares insights on the evolution of Voice Search and how PPC pros can evolve to remain relevant and in-demand.
Being A Better Leader - Key Takeaways From LEAD 2017
Get the key takeaways from the LEAD 2017 conference and start taking your leadership skills to the next level!