Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don’t provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user sessions, and provide invaluable information about people who visit your site.
Attachmedia has created an infographic that describes each of the parameters generated by the Analytics cookies. It’s a useful guide to understanding all the ingredients that go into a GA cookie.
