Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our most popular posts, PPC management handbooks, and our collection of blog series. Don't forget you can receive email updates to keep you informed of the latest PPC Hero articles.

Archive for the ‘Analytics’ Category

Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.

Understanding JavaScript and How it Can Affect Your Analytics Tracking

February 11th, 2010 | Jen | Advanced PPC Strategies, Analytics, Reporting / Conversion Tracking

Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their JavaScript turned off, and what it can mean for your PPC campaigns.

What is JavaScript?
JavaScript in the simplest sense is a scripting language that uses …

Read Full Article Read Full Article  |  Comments 6 Comments  |  Sphinn It!

Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!

December 30th, 2009 | Amber | Advanced PPC Strategies, Analytics

Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here:

I have wondered at times for …

Read Full Article Read Full Article  |  Comments 5 Comments  |  Sphinn It!

Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel

August 25th, 2009 | Joe | Analytics, Landing Pages / Increasing Conversion Rates

The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today,  I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was going on and some possible solutions.

I am working with a client who sells high-end, custom office furniture. Over the past few weeks our conversion rate has been down so I started analyzing our ad texts, keywords, bids, ad positions, search …

Read Full Article Read Full Article  |  Comments 6 Comments  |  Sphinn It!

Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking

May 11th, 2009 | John | Analytics, Google AdWords

Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities.  With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality – especially for conversion tracking.  This killed me.  Until now.  It is now possible for you to have data from your Analytics goals and transactions imported into your AdWords conversion reports!

How is this possible?  Well, the same system that …

Read Full Article Read Full Article  |  Comments 11 Comments  |  Sphinn It!

Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!

March 19th, 2009 | Pete | Analytics, Tools

ppcsavetime3

Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire.

However, Google recently released a beta of Custom Reporting, which allows you to quickly and easily plug the metrics (typically …

Read Full Article Read Full Article  |  Comments 4 Comments  |  Sphinn It!

New Custom Reporting Feature in Google Analytics – Now in Beta

November 5th, 2008 | Amber | Analytics

Some of you may have noticed a new ‘custom reporting’ feature while analyzing your Google analytics data.  The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see.  The report is virtually unlimited to what you can do.  If you don’t have the new custom reporting feature already you can contact your Google representative and ask to become a part of the beta. As you know Google Analytics reporting features …

Read Full Article Read Full Article  |  Comments 2 Comments  |  Sphinn It!

Discover Google AdWords Insertion Tags and Learn How to Use Them Today

July 21st, 2008 | John | Analytics, Google AdWords

The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics makes tracking your PPC super easy, but what if you don’t use Analytics? How can you track all of your PPC data in a 3rd party analytics package? If you use Google AdWords, …

Read Full Article Read Full Article  |  Comments 12 Comments  |  Sphinn It!

3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!

June 6th, 2008 | Amber | Analytics

nerdclicks5.jpg

Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the time and see what information they have to offer about your account. In this blog post I’ll discuss 4 very cool and useful Google Analytics reports that I use …

Read Full Article Read Full Article  |  Comments 6 Comments  |  Sphinn It!

3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns

June 5th, 2008 | Amber | Analytics

nerdclicks5.jpg

If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your site as a whole, not just on Google stats. It reports on all traffic sources, revenue sources, top landing pages, etc. But what I’d like to discuss today is the e-commerce …

Read Full Article Read Full Article  |  Comments 6 Comments  |  Sphinn It!

How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics

June 3rd, 2008 | John | Advanced PPC Strategies, Analytics

nerdclicks5.jpg

This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I’d take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I’ve written instructional posts on how to set up the proper URL tagging for Yahoo! and MSN adCenter. Several readers commented with questions, and I …

Read Full Article Read Full Article  |  Comments 5 Comments  |  Sphinn It!