Over the years, we’ve written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero’s articles about URL tracking in Analytics are always at the top even though some of them were written in 2008! Since it is still a topic …
Archive for the ‘Analytics’ Category
Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.
Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won’t know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function and includes examples of how they can be used for your account.
Google Analytics Real Time
December 20th, 2011 | Jessica Cates @Jessica_Cates | Analytics
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of digging into this neat new tool and seeing what it can really do, and what sort of impact it might have on how we make decisions in the future. Google Analytics Real-Time shows you what’s happening on your …
Google Analytics: Creating Deliberate Results from Random Metrics
November 22nd, 2011 | Jeff Allen | Analytics
Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten.
I’m calling these less utilized metrics “Random,” because they are statistics that you may not monitor on a consistent basis, and you may not even know how to use them. I’m a firm believer that if you can track it, you can optimize with it. So let’s talk about some ways …
New Google Analytics Interface Features
November 21st, 2011 | John Rampton | Analytics
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google’s Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things that Google has that are new to the New Google Analytics Interface.
One of the most important take-aways from this session was …
4 Questions to Ask Your Google Analytics
November 8th, 2011 | Jeff Allen | Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you.
Google Analytics Cookie Infographic
Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don’t provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user sessions, and provide invaluable information about people who visit your site.
Attachmedia has created an infographic that describes each of the parameters generated by the Analytics cookies. It’s a useful guide to understanding all the ingredients that go into a …
PPC Toolkit: Resources for Improving Your PPC Accounts
October 17th, 2011 | Abby | Analytics, Bid/Budget Management, Content / Display Network, Mobile, PPC Hero, Quality Score, Remarketing
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as well! We already have links to some of our most valuable blog spots – blog series, ppc guides, and some of our most popular posts – but we wanted to provide you with even more readily available …
Beyond The Click
If you haven’t checked out our article about “The 20 most expensive keywords in Google Adwords” you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, cord blood. I have several different clients that …
Real-Time Reports Now Available in Google Analytics
Google Analytics has been hitting the books hard lately! They’ve been making interface changes (and they aren’t done yet), as well as integrating new features in to the most recent version of the Analytics dashboard. All of those changes have somehow made your Analytics life easier when it comes to viewing data about what has been happening on your site, however today’s update takes all of that one step further: ladies and gentlemen…you’ll have to keep reading this news update …
