Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series

By Jacob Brown | @jakebrownppc | Account Manager at Hanapin Marketing

Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest edition of best practices in the industry by introducing AdWords Best Practices.

AdWords Best Practices will be coming up with new modules each month, and is an ongoing service that Google and Search Engine Land teamed up to provide to experienced and inexperienced Search Engine Marketers (and anyone who wants to learn more about Search Engine Marketing).

This series currently has launched whitepapers, checklists, and webinars for multiple categories, including:

  • Keywords & Targeting
  • Creatives & Extensions
  • Bidding
  • Shopping & Retail

AdWords Best Practices is looking to cover Quality Scores and Shopping Campaigns towards the end of June. This is a great opportunity for all those interested in Search Engine Marketing to get the latest best practices from the experts.

You can also learn more about Paid Search Marketing from the PPC Heroes by viewing the whitepapers brought to you by the Hanapin Marketing team. Also, catch the next webinar on Tuesday, June 17th at 1 PM, Seven Secrets to Beating Your Competitors on Google and Bing.