Google Announces Ecommerce Partnerships For Shopping
October 19, 2016
Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading ecommerce platforms: BigCommerce, PrestaShop, and Magento.
Google announced its partnership with these platforms on Monday, proclaiming that it will help advertisers “save time and extra work” by pulling product data directly into GMC and making it available for Google Shopping campaigns. This means that advertisers currently powering their ecomm site through any of the three platforms do not need to resubmit product images, titles, codes, or pricing information when adding Shopping campaigns in AdWords.
Save time on #Google #Shopping setup & management with #GMC platform integrations. Click To Tweet
Furthermore, the recent integration allows for quicker updates when new products are added since information does not need to be copied manually into the Merchant Center. This will significantly reduce the time required for setup and management of Shopping campaigns, while simultaneously ensuring that PLAs reflect the most accurate data for each product offering.
With just over 5 weeks until Black Friday, this announcement comes in time for advertisers to implement or update their ecommerce Shopping campaigns before the winter holiday craze fully sets in. Are you ready? Are you excited about these partnerships? Share your insights and reactions with us on Twitter.
Cover image by SomeDriftwood
Browse By Category
CRO for PPC: Back to the Basics
How To Optimize PPC Campaigns That Are Limited By Budget
Social Media Demographic Strategy Tips for 2017
Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Using Data to Create a Killer Business Story For Your C-Suite
In this new live webinar, Hanapin’s Jeff Baum and Optmyzr’s Frederick Vallaeys will show you how to formulate the perfect business story for your C-suite, and how to explain the vital need for PPC success in your company.
How To Think Straight When Your PPC Account Is Going Sideways
Learn the good starting points when troubleshooting a PPC account that suddenly went off the rails.
How Storytelling can Up your PPC Reports
Learn how to use storytelling to increase the effectiveness of your PPC reports. Start streamlining PPC reporting and save time!