In today’s competitive digital landscape, visibility is everything—especially when it comes to shopping ads. With Google Shopping, Meta Advantage+, and other platforms playing an increasingly central role in product discovery, feed optimization has become a critical factor in ensuring your...
Continue Reading How to maximize Shopping Ad visibility with feed optimization
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at...
Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but...
Continue Reading Low, Medium, High: Decoding Google Shopping Priority Settings
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it’s making you less profitable than you could be. If you run...
Continue Reading 9 Attributes to Deploy to Supercharge Your Google Shopping Feed
From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach...
Continue Reading Ultimate Guide to Product Data Feed Management
In the modern landscape of e-commerce, ensuring your products stand out against others is crucial. Millions of shoppers turn to Google Shopping on a daily basis. The ever-increasing competition within the market means the importance of a well optimised product...
Continue Reading Five Product Feed Fixes To Optimise Your Google Shopping Campaign
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your...
Continue Reading Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
Learn more about the UK geo-targeting options available and start minimizing wasted ad spend!
Continue Reading Using Geo-Targeting to Get Customers Back in Stores
There’s a lot that goes into building a successful Shopify store. Learn how to use Google Ads to ensure Shopify success in 2022.
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.
Continue Reading Smart Shopping for the Holidays – A Test & Learn Approach
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.
Continue Reading Running Smart Shopping Alongside Regular Shopping [Test Results]
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
Continue Reading August 2020 Updates to Paid Media Platforms
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