I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new market space, Google began distributing emails to AdWords advertisers. The email boasts the new programs (email, calendar, spreadsheet, etc) and offers examples of how they can be easily used in any office environment.
Considering the massive email list Google has from its AdWords advertisers, this campaign will surely bring in a solid number of new users. Admittedly, I don’t know how well Google Apps would work for a medium to large sized company. But for those small businesses out there, the basic price tag (free) is really hard to beat! As an added incentive, Google is offering free live webinars for new users of the Apps suite. I suppose this is why Microsoft’s Steve Ballmer thinks Google is insane!