Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our most popular posts, PPC management handbooks, and our collection of blog series. Don't forget you can receive email updates to keep you informed of the latest PPC Hero articles.
Recent Posts by John:
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Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
25 May 2009 in Account Settings &Basic PPC Strategies -
Microsoft Unleashes a Round of Spring Updates for adCenter
18 May 2009 in Microsoft adCenter -
Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
11 May 2009 in Analytics &Google AdWords -
8 Geo-Targeting Dos and Don’ts You Need to Follow
05 May 2009 in Geo Targeting -
Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN
04 May 2009 in Geo Targeting -
Highlights From Google’s Content Network CPA Whitepaper
28 Apr 2009 in Content Network &Google AdWords -
Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
23 Apr 2009 in Advanced PPC Strategies &Reporting / Conversion Tracking -
Bonus! Business.com Adds Conversion Tracking
13 Apr 2009 in 2nd & 3rd Tier Search Engines -
Ad Text Testing – a PPC Manager’s Constant Friend and Companion
07 Apr 2009 in Ad Texts -
Google Updates Search Query Report Functionality: Query Depth = All Queries
01 Apr 2009 in Reporting / Conversion Tracking
About John |
| Profile: | I attended Ball State University, where I studied music education (I wanted to be a choir director!). It took me nearly 2 years to decide that wasn't my path to tread in life. I rounded out the remainder of my education in general business and liberal arts. Former employment includes a stint as a full-time manager for Kerasotes Theatres, and time spent in author promotions with AuthorHouse. The collective experienes of those jobs have given me a strong sense for customer service and an even stronger distaste for popcorn! In my position here at Hanapin Marketing, I'm involved in the strategy and writing for PPC Hero; I manage a few SEO accounts; but most importantly I manage several PPC accounts. I work with an amazing set of clients. On a more personal note, I've been happily married for over 6 years to my high school sweetheart ("awwww..."). Last summer, my wife gave birth to our beautiful daughter. Parenthood is both insane and amazing, but I love my daughter more than I can express in words. I'm a music junkie, an internet-aholic, movies are a must and an affinityfor good beer (See? I already used the “aholic” before I got to this one…). Favorite Posts: Yahoo! Search Marketing, Conversion Counter and Chicken Little...Oh My! Why You Shouldn’t Worry About Click Fraud Top 6 Settings to Check When Starting a New Adwords Account Dissecting a Taboo: Phone Numbers in PPC Ads |











