Conversion Rate Optimization is a huge key to success in any PPC campaign, and there are a lot of great tools at our disposal to make it happen. However, these platforms can be intimidating for the uninitiated, and the costs can be prohibitive. Luckily, there’sa relatively simple, free option for you to begin your CRO odyssey.
To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to understand. So, to start, Google recently has announced that for select top position ads, the domain URL of the display URL will appear next to the headline of your ad, separated by a line like so: