«

»

Print This Post Print This Post

Has AdBrite Worked Well For You? If So, Share Your Secret!
October 12th, 2007 | Joe | 2nd & 3rd Tier Search Engines


Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search engines to perform well. This is a challenge I’ve recently encountered with AdBrite and I thought I’d get your feedback.

AdBrite is the “internet’s ad marketplace” according to their tag line. Through this service you can distribute text, banner, inline, video, and full page advertisements to a large inventory of websites. Websites within AdBrites distribution network include Alexa, excite, friendster, ringo, boing boing, among many others. You can target your ads by content, demographics, geographical location. In summary, AdBrite has most of the features you need to craft a successful campaign.

Their interface, if you ask me, is rather slick. Navigation is quick. Setting up campaigns can take in a matter of only minutes. Pulling performance data is easily done, and easily readable. However, beauty is only skin deep. My performance data may be easy to read, but it’s hard to swallow.

I’ve been running a test this month within AdBrite. Despite how much I want to like them, it’s just not working. Here is a general break down:

With over 600 clicks I should have at least 3-4 conversions. I used my best performing ads from Google and Yahoo; I loaded my highest converting keywords; and I chose categories where my ads would be highly relevant – and I still have received no conversions!

Someone somewhere must be having success with this system otherwise AdBrite wouldn’t be in business. The reason I think there is opportunity here is because I’ve had success with content distribution in AdWords and Yahoo. This is why I’ve taken my “best” tactics from these other search engines and applied them here. Not bad in theory, but the results speak for themselves.

Have you have had success with AdBrite? If so, tell me how! If not, tell me your sob story!

Related posts:

  1. Diversify Your Campaign and Explore New Search Territory
  2. The Secret to Success May Lie in Your Settings
  3. Use Your Impression Share Report To Increase Clicks and Conversions
  4. The Secret of Tracking Yahoo! Keyword Data in Google Analytics
  5. Take a First Look at the adCenter Desktop Beta and Share Your Thoughts

This entry was posted on Friday, October 12th, 2007 at 6:07 am and is filed under 2nd & 3rd Tier Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://makinghomemadewineandbeer.blogspot.com/ Ben

    From an advertiser standpoint I have no experience with Adbrite. From a publisher standpoint, Adbrite performed so poorly that I took them off about a year ago. Had a lot of impressions, 1 or 2 clicks and chump change for income. Adbrite might work for others, but it didn’t work for me.

  • Stan

    Most of Adbrites traffic is outside of the US. Mainly from countries you would never want to surf your site. Plus if you watch your stats program versus the # of clicks Adbrite says you got, many of Adbrite’s traffic senders are sending fake traffic. They say they sent me hits, but my counter is not counting them. I would love to use them, but it appears it is a waste of time and money. Plus many of their publishers don’t even have their code up anymore, but Adbrite says they do.

  • http://www.pcchero.com Joe

    Hi Stan:
    Thanks for the update. I assumed they were shady but I had no idea HOW shady!
    Thanks for reading!

  • http://www.mensduventer.com Spill

    I just hooked up with adbrite today, so I can’t really tell. But I will say this: I had 4 different questions before I signed up with adbrite, and they were all answered withing hours from customer support, really helpful and educative answers.

    So customer support is atleast top notch. And I like how all theire ads are both CPM and CPC, it kinda makes it impossible to not get any revenue, atleast for small businesses like mine.

    Hope mye comment helped a little :)

    /Spill

  • http://www.pcchero.com Joe

    @Spill: Best of luck with AdBrite. We would love to hear about your results! I liked their interface and I WANTED to make it work… but it just didn’t happen. Keep us posted!

  • http://trubee.com Andy

    Would love to hear what people found effective
    (1) Google/Yahoo no brainer they are effective and expensive for an advertiser

    I have tried facebook advertising .. they are also just clicks but no converts so looks like there is no way to filter spurious clicks…

    Any other networks people have tried and found useful.

  • http://www.neonstring.com Eric

    Okay, I thought it was just me. I was impressed because of the impressive number of impressions and hits… but when I get orders from out of the US, I have to pay more shipping, which I usually don’t pass the extra cost to the customer, I have to fill out a customs form, I have to go to the Post Office.. any way, it’s a lot of extra work. But when I limit my targeted area down to the United States only, it drops down from tens of thousands of impressions, to approximately… ZERO IMPRESSIONS.
    So I did some google searches to see if others were seeing the same thing.
    Based on what I just read here, Adbrite can KISS MY ASS. I am going to cancel with them right now.

  • http://www.pcchero.com Joe

    @ Eric: Sounds like people haven’t been too impressed with AdBrite. With their initerface, which is pretty slick, I was hopeful that their performance would enhance. But sadly, that is not the case.

  • http://www.scottmoniz.com/programmingBlog Scott

    From a publisher point of view…in the shortest way i know how to say it “garbage”.

    Adbrite Impressions: 55,941 Clicks 1 Total Revenue $0.19
    Adsense: Impressions: 52,612 113 Total Revenue $13.92

    …Statistics speak for themselves.
    I dont expect to make millions, but a cheque would be nice.
    Adbrite is pitiful.

    I spend a ton of time filtering their ads (i have auto approve turned off) and manually approve ads I feel would be good for my readers.

    Adsense: horrible targetting, doesnt show you the ad’s paying price anymore, just garbage in my opinion.

  • http://www.pcchero.com Joe

    @Scott: Thanks! It’s great to the get the publisher point-of-view. Yep, it’s sounding like the majority of people are not fans of adbrite.

  • http://jaibhojpuri.blogspot.com/ Jai Bhojpuri

    I would like to try both advertising and publishing. This led me to your site. Not sure if many people are happy but its worth trying out with a little money as others seems more expensive.

  • http://www.approvearticle.com Rashid

    just received a dreadful email from google that they have disabled adserving to my site. I will try adbrite and share my experience with you

  • http://www.JosephBison.com/ JosephBison

    Just read your post today planning to advertise on adbrite after seeing your stats makes me very sceptical that there maybe a few to many fraudulent advertisers arbitraging

Close
Hero Conf 2012