Back in February we announced Google’s intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they’ve had for some time! In the weeks that followed, Google made it’s own announcement and other sites put in their 2 cents as well. The date that these changes went into effect was April 1st.
To be perfectly honest, I was a member of the “Is Google really going to enforce these rules?” club. For more than a month I saw nothing. Then this week I finally had my first disapproved ad. When I inquired as to the time lapse in enforcement, my Google representative said that existing ads were being reviewed on a rolling basis. Guess that means my number was up!
According to a recent post at Search Engine Roundtable, they have begun seeing reports of the policies finally being enforced across the board. Interestingly, they haven’t heard of anyone being overly upset. Could it be that Google gave fair warning and advertisers either planned accordingly or are smart enough to suck it up? Perhaps.
Has anyone else begun seeing this policy enforced in your accounts?