Hero Conf Agenda is Announced!

The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda!  Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing Page Clinic.  Day 2 will include informative one-on-one workshops with the PPC Hero team. Check out the full list of speakers here, and check out the Hero Conf website to learn more!

And remember, if you register before December 31 you will receive an ADDITIONAL $100 discount!  Use discount code “JINGLE” to receive the special price!


Agenda and Session Topics*

Sunday, April 15, 2012 (Indianapolis, Indiana)

7:30pm-8:30pm Pre-Conference Networking Event 

Location: TBA

Monday, April 16, 2012

7:00am-5:00pm Registration
7:15am – 8:15am Breakfast  

Location: Indiana F-G

8:15am-8:30am Welcome To Hero Conf 

Speaker: Pat East, President & CEO of Hanapin Marketing

Location: Indiana F-G

8:30am – 9:15am Keynote Address 

Speaker: TBA

Location: Indiana F-G

9:15am – 9:30am Break
9:30am – 10:15am History & Future of PPC 

Speaker: Kevin Lee

Location: Indiana F-G

10:15am-10:30am Break
10:30am–11:45am Panel Discussions:
Advanced Mobile Marketing 

Moderator: Matt Van Wagner

Speakers:Crystal Anderson, Jeff Allen, Robert Brady, TBA

Location: Indiana F-G


Moderator: Joe Kerschbaum

Speakers:Brad Geddes, Joanna Lord, Lisa Raehsler, Nate Jeo.

Location: Michigan/Texas,

Account Structure  

Moderator: Andrew Goodman

Speakers: Elizabeth Marsten, John Lee, Matt Umbro, Melissa Mackey, Shawn Livengood,

Location: Florida/Illinois

11:45am– 1:00pm Roundtable Lunch with the Experts 

Location: Indiana F-G

1:00pm – 1:45pm Retargeting Case Study 

Speaker: Marc Poirier

Location: Indiana F-G

1:45pm-2:15pm Networking Break
2:15pm – 2:50pm Quality Score 

Speaker: Brad Geddes

eCommerce PPC 

Speaker: Lisa Raehsler


Speaker: Andrew Goodman

2:50pm-2:55pm Session Change Break
2:55pm-3:30pm Revenue and Lead Generation through Conversion Tracking 

Speaker: Matthew Umbro

Ad Copy 

Speaker: Elizabeth Marsten

Sponsored Session by Acquisio
3:30pm-3:45pm Break
3:45pm-4:30pm Running Great Campaigns on a Small Budget 

Speaker: Matt Van Wagner

Tips for Managing a Medium to Large Budget Account 

Speaker: Melissa Mackey

Landing Page Clinic 

Speaker: Joe Kerschbaum

4:30pm-4:40pm Break
4:40pm-5:15pm Conversion Rate Optimization  

Speaker: Joanna Lord

5:15pm-6:00pm Afternoon Session 

Speaker: TBA

6:10pm-6:40pm Afternoon Session: TBA 

Speaker: Elizabeth Burkholder

6:40pm-7:00pm Closing 

Speaker: TBA

Location: Indiana F-G

7:30pm-8:30pm Networking Cocktail Reception 

Location: TBA



Tuesday, April 17, 2012

7:30am-9:30am Registration
8:00am – 9:00am Breakfast 

Location: Indiana F

8:45am – 9:00am Introduction To 1-1 Sessions 

Speaker: Pat East, President & CEO of Hanapin Marketing

9:00am – 10:00am 1-1 Sessions: Topic TBA 

Location: Indiana F

10:00am – 10:10am Break
10:10am-10:45am Session: TBA 

Speakers: TBA

Location: Indiana F

10:45am – 11:45am 1-1 Sessions: Topic TBA 

Location: Indiana F

11:45am-11:55am Break
11:55am-12:15am 1-1 Sessions: Topic TBA 

Location: Indiana F

12:15pm-12:30pm Day 2 Closing Remarks 

Speaker: Pat East, President & CEO of Hanapin Marketing

Location: Indiana F

12:30pm – 1:30pm Lunch 

Location: Indiana F

*Agenda is subject to change.  Titles will be announced at a later date.


Hero Conf is Presented by:




Hero Conf Platinum Sponsor:




Hero Conf Gold Sponsor:




Hero Conf Sponsors:











We look forward to seeing you in Indianapolis!