Hero Conf Experts Share Their Session Takeaways!
March 24, 2016
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don’t miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia.
When Abandoning Best Practices is the Right Thing to Do
“We have these best practices in the industry, but sometimes the best way ignores things like time, resources and other constraints. I’ll walk through when you should ignore best practice.” -Brad Geddes, Certified Knowledge
The Top 7 Facebook & YouTube Video Advertising Hacks of All Time
“I’ll be sharing how to kill it on Facebook Video Ads and YouTube Video Ads using some really weird strategies to build your brand and drive conversions.” -Larry Kim, Wordstreawm
Advanced Bidding in 2016
“I get a lot of great questions from smart advertisers about what they want bidding tools to do. I’ll be coming with a few of my secret tools that I’ve never shared before, that hopefully you’ll find useful to you!” -Chris Haleua, Adobe
Bid Optimization in a Mobile-First World: Why You Can’t Afford to Ignore Calls
“Paid search will drive 54 billions calls to US businesses this year; you can’t optimize your campaigns without call attribution insights.” -Susan Bryant, DialogTech
Google Shopping: It’s the Setup, Silly.
“If you aren’t setting up you Shopping campaigns to bid differently for different search intent, you are holding back your accounts potential.” – Kirk Williams, Zato
Advanced: An Attribution Model Built to Meet the Modern Customer
“You’ll learn to move off last click and take a more holistic view of your business.” -Duane Brown, Unbounce
B2B PPC: Exploding B2B Conversion Rates with Hypertargeting and LinkedIn
“You can create the most powerful retargeting audiences money can buy, using LinkedIn Ads!” AJ Wilcox, B2Linked.com
Make Your Ad The Superhero
“There are four key emotional triggers that enable users to click and convert on PPC ads. I’ll share those.” Helen Edwards, Bevspot
We’re excited to share these and other fantastic sessions as part of an agenda packed with the most pressing issues facing PPC marketers today. Don’t miss your chance to be part of the PPC Conference of the Year. Seats are nearly gone!
[New Webinar!] How Brands Can Effectively Use Display Advertising
In this new live webinar, Hanapin Account Manager Kristin Vick will dive into the meat of Display advertising, revealing tips to use the strategy to its full potential and more specifically target your audiences.
5 Ways To Improve Display Network Performance By Using Layered Targeting
Display campaigns can be difficult when it comes to targeting the right audience. In this post, you will learn 5 ways to improve your Display strategy with multi-layered targeting.
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.