March 24, 2016
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don’t miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia.
When Abandoning Best Practices is the Right Thing to Do
“We have these best practices in the industry, but sometimes the best way ignores things like time, resources and other constraints. I’ll walk through when you should ignore best practice.” -Brad Geddes, Certified Knowledge
The Top 7 Facebook & YouTube Video Advertising Hacks of All Time
“I’ll be sharing how to kill it on Facebook Video Ads and YouTube Video Ads using some really weird strategies to build your brand and drive conversions.” -Larry Kim, Wordstreawm
Advanced Bidding in 2016
“I get a lot of great questions from smart advertisers about what they want bidding tools to do. I’ll be coming with a few of my secret tools that I’ve never shared before, that hopefully you’ll find useful to you!” -Chris Haleua, Adobe
Bid Optimization in a Mobile-First World: Why You Can’t Afford to Ignore Calls
“Paid search will drive 54 billions calls to US businesses this year; you can’t optimize your campaigns without call attribution insights.” -Susan Bryant, DialogTech
Google Shopping: It’s the Setup, Silly.
“If you aren’t setting up you Shopping campaigns to bid differently for different search intent, you are holding back your accounts potential.” – Kirk Williams, Zato
Advanced: An Attribution Model Built to Meet the Modern Customer
“You’ll learn to move off last click and take a more holistic view of your business.” -Duane Brown, Unbounce
B2B PPC: Exploding B2B Conversion Rates with Hypertargeting and LinkedIn
“You can create the most powerful retargeting audiences money can buy, using LinkedIn Ads!” AJ Wilcox, B2Linked.com
Make Your Ad The Superhero
“There are four key emotional triggers that enable users to click and convert on PPC ads. I’ll share those.” Helen Edwards, Bevspot
We’re excited to share these and other fantastic sessions as part of an agenda packed with the most pressing issues facing PPC marketers today. Don’t miss your chance to be part of the PPC Conference of the Year. Seats are nearly gone!