Hero Conf Experts Share Their Session Takeaways!
March 24, 2016
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don’t miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia.
When Abandoning Best Practices is the Right Thing to Do
“We have these best practices in the industry, but sometimes the best way ignores things like time, resources and other constraints. I’ll walk through when you should ignore best practice.” -Brad Geddes, Certified Knowledge
The Top 7 Facebook & YouTube Video Advertising Hacks of All Time
“I’ll be sharing how to kill it on Facebook Video Ads and YouTube Video Ads using some really weird strategies to build your brand and drive conversions.” -Larry Kim, Wordstreawm
Advanced Bidding in 2016
“I get a lot of great questions from smart advertisers about what they want bidding tools to do. I’ll be coming with a few of my secret tools that I’ve never shared before, that hopefully you’ll find useful to you!” -Chris Haleua, Adobe
Bid Optimization in a Mobile-First World: Why You Can’t Afford to Ignore Calls
“Paid search will drive 54 billions calls to US businesses this year; you can’t optimize your campaigns without call attribution insights.” -Susan Bryant, DialogTech
Google Shopping: It’s the Setup, Silly.
“If you aren’t setting up you Shopping campaigns to bid differently for different search intent, you are holding back your accounts potential.” – Kirk Williams, Zato
Advanced: An Attribution Model Built to Meet the Modern Customer
“You’ll learn to move off last click and take a more holistic view of your business.” -Duane Brown, Unbounce
B2B PPC: Exploding B2B Conversion Rates with Hypertargeting and LinkedIn
“You can create the most powerful retargeting audiences money can buy, using LinkedIn Ads!” AJ Wilcox, B2Linked.com
Make Your Ad The Superhero
“There are four key emotional triggers that enable users to click and convert on PPC ads. I’ll share those.” Helen Edwards, Bevspot
We’re excited to share these and other fantastic sessions as part of an agenda packed with the most pressing issues facing PPC marketers today. Don’t miss your chance to be part of the PPC Conference of the Year. Seats are nearly gone!
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
[New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
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How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen...
In this new webinar, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business.
PPC Hero Launches New Site!
We're excited to announce the launch of a brand new PPC Hero! We've redesigned the site to be more search friendly with a better navigation system and more opportunity to find the right resources quicker.