Hero Conf Philly Keynotes, from Weintraub, Geddes and more!

By , Senior Event Producer at Hanapin Marketing

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We can’t believe it, but we’re less than 2 months away from the World’s Largest All-PPC Event. And we’re excited to announce 4 all-new keynotes designed to dive deep into the most pressing issues facing paid search marketers today, live in Philadelphia, April 25-27. We’ll welcome some of the best known experts to discuss social PPC, attribution, marketing technology and more.

 

Our four keynotes include:

 

Social Advertising Redefined

Marty Weintraub, aimClear

The data’s in and speaks volumes! Savvy marketers are pioneering award-winning techniques to turn readily available huge-social-data into attributable conversion. Join Marty as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit. We’ll take a pragmatic look into targeting that pays, conversion and the evolving social-data marketer’s integrated role.

 

What Brands Want

Jennifer Street, Burpee & Jóhann Beneditsson, Icelandair

Join digital advertising experts as they discuss what their brands look for when working with a digital agency. Learn what makes them hire, what type of communication they prefer, how they break down and pass along information, what red flags make them move onto a new agency, and more. Discover how you should be fostering your brand relationships in this unique Q&A style moderated panel.

 

When Abandoning Best Practices is the Right Thing to Do

Brad Geddes, Certified Knowledge

We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this session, we will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.

 

The Amazing Convergence of Marketing & Software

Scott Brinker, ion Interactive

Marketing has become thoroughly entangled in software. This is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s keynote, based on his new book, Hacking Marketing, will show you how.

 

These, plus 40 other all-PPC session create our best agenda yet. Explore it now!

 

Space is limited and seats are selling quickly.

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