Hey Sexy Lady, Come Check Out My Pet Photo Book
August 13, 2008
I frequently run the search query report in Google AdWords. I love this report because it gives you actual search queries that real users type in to get your ad. It’s also a great way to see just how broad, broad match is. If you’ve heard about Google’s expanded broad match, you will realize that Google will show your ads for keywords that aren’t as relevant or targeted as you’d like.
I ran a search query report the other day and found some pretty funny search queries that people had typed in and received my ad. Some of the search queries made me laugh even. For example, search queries like, sexy lady and coffee table when the keywords I was targeting were photo book and pet photo book. After giggling about the search queries I had found, it dawned on me just how non-targeted and irrelevant those queries were that my ad was shown for. Then I became somewhat angry and confused. These were search queries in which had absolutely nothing to do with my keywords or ads whatsoever, regardless of Google’s expanded broad match.
Here are two examples:
1. “Sexy lady” brought up two of my ads. The keywords for my ads were “photo book” and “pet photo book”.
2. “Coffee table” was also brought up under a scrapbooking ad group
Okay Google, how related is ‘sexy lady’ to ‘photo book’? Sure lots of people want to look at photos or even books of sexy ladies, but none of my other keywords or ads relate to sexy ladies. What surprises me the most, is that people typed in ‘sexy ladys’ (who obviously couldn’t spell ladies correctly), but actually clicked on my ad for online photo books and pet photo books! Maybe they’re getting ‘pet’ confused with Pets of the month, as in Penthouse Pets? Any thoughts on this?
When I asked my Google rep to clarify some of this for me, this is the response I got,
That’s very interesting. I’ve never seen that before. I have to take this to the tech team.
The moral of the story:
1. Be sure to run search query reports on a regular basis to find these non-targeted terms. By a regular basis I mean once a week.
2. Be sure to add any non-targeted keywords you find from the search query report as negative keywords in your account.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.
Google Announces Controversial Updates To The Keyword Planner Tool
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.
7 Overlooked Facebook Power Editor Features That Will Save You Time
I will be sharing often overlooked time-saving features for Facebook Power Editor so you can spend more energy on the tactics and strategy.
Ecommerce Secrets with Google, Bing, & Hanapin - New Webinar Panel!
This Thursday, August 18th at noon EST, we'll be hosting a webinar called "Supercharge Holiday Sales With These Must-Have PPC Tactics." Presenters include Carrie Albright, Jose Rodriguez, Purna Virji, and Matt Umbro.
Coming Soon - New Cross-Device Reports And Benchmarks
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business.