How To Better Work With Clients Across Multiple Time Zones
November 16, 2016
Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have clients spread across cities in 4 different time zones, including:
- San Francisco
There are many things that can go wrong or impact how things run smoothly. Examples include different daylight savings times, agreeing on the time in the right time zone, and remembering that “end of day” is different for each of those locations.
With the ability to work with clients all over the world, we now have new complexities in how we serve and manage our clientele and partners. We can overcome these obstacles by using simple techniques that will help you interact and deal with different stakeholders across time zones.
Whenever I introduce myself to a client, one of the first things I tell them is where I am based, and what my hours look like in their time zone. This sets the expectation from the start. By being upfront, it helps avoid any confusion as to when we should schedule calls, how early they should expect a response via email, or what is the latest they should expect a deliverable to be completed.
Schedule Your Day
Due to the vast range of time zones I deal with, I try to commit to a regular system of working with the sun. In other words, my furthest client away will usually get my attention first in the morning. For example, I begin work at 7am PST, for my client based in London, it is already 3pm. By checking their accounts and working on their project first, this allows me some time to reach out to the client if I need anything or have any questions from them. It also allows me time to respond quickly to any emails I received overnight. I slowly move my way back across the pond and through the states until I have completed everything I have needed to.
Due to the vast range of time zones I deal with, I try to commit to a regular system of working… Click To Tweet
When dealing with multiple time zones, you try to set as many expectations that are physically possible, but sometimes it is important to be flexible and make sure that things such as calls and or deliverables can be made to fit into the client’s schedule. To use my London based client as an example, our weekly call is usually at 7AM every Tuesday, right when I get into my office. In order to a) be fully prepared and b) guarantee I am not late, I start work 30 mins earlier. Some client managers will work an extra hour the night before because of how early the call is, but the point is still the same. Make sure that you adjust your schedule and be flexible to the client’s needs without sacrificing quality.
When you think about your management of that national or international client, use these steps as a foundation for building strong and healthy client relationships to successfully grow their accounts.
Browse By Category
Adding Facebook Ad Block Lists
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.
Optimizing Display Advertising in an Omni-Channel World
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...
Mastering The Transition To PPC Account Manager
Get tips on how to make a successful transition from production associate to PPC account manager.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
All You Need to Know to Succeed With CPA Bidding
Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & V...
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test!
Demystifying Average Position in AdWords
Get a better understanding of average position and how to breakdown data to determine what is the best position for your ads.