How to Make Sure PPC Gets All the Credit

We all want our PPC to get the kudos it deserves, right? I mean, why do we spend so much time on it if our conversions are just going to get lost, or worse, attributed to a different channel? Tracking your path and having adequate attribution in your PPC efforts is absolutely vital to your success and your sanity.

 

In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.

 
You’ll get expert PPC tips like:

  • Proper Tagging Methods to make sure conversions originating from a PPC Click get proper credit
  • How to accurately and efficiently track your path to conversion using Analytics
  • The important role that attribution models play

 

Presented by:

 

  Danielle Gonzales

 

 

What the State of PPC Report Reveals for 2018

This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.

What Will 2018 Hold for Social?

In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.