How to Outpace Your PPC Rivals with Competitor Insights

You might know that insights into your competitors’ strategies are useful, but did you know you can use them to improve your ad rank? Having a high ad rank can potentially lower your cost per click. As we walk you through how to focus on auction insights, quality score metrics, and competitor strategies, you’ll find that there are many opportunities to increase your ad rank.

 

So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.

 

You’ll get expert tips like:

  • How to optimize landing page experience and ad formats
  • What to focus on in your competitor insights to benefit your marketing strategy
  • How to look at quality score to improve your ad rank

 

Presented by:

 

   

 Paul Klebanov                       Rachael Law

 

Why Hero Conf Calls London Home - Year After Year!

Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Which is why it's been so easy to make the decision to bring Hero Conf back to the UK capital, again and again.