How To Setup The Newest AdWords Extension - Message Extensions
November 14, 2016
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive and answer text messages quickly, this feature may be worth testing.
Considering the growing number of customers using their smartphones to shop online, this extension will probably not be the last to be mobile specific. If your website is still not mobile friendly, we highly recommend making it a top priority, especially since Google recently stated it will move to a mobile-first index. Plus, not having a mobile-friendly website can impact your bottom line, especially if your competitors are already on top of this.
Setting up this feature is easy and you can even create pre-populated messages to make it easier for your customers. Inside the platform, select “Ad Extensions” and under the drop down options, you will see “Message Extensions.”
When creating the pre-populated message, you will want to consider the questions your customers frequently ask. Your customers may want to set up an appointment for a quote for a roof estimate or ask if a used vehicle is on the lot before they drive to your dealership. This extension can be a great tool in helping your customers know the right question to ask.
How To Setup Message Extensions
Inside AdWords, select “Ad extensions > Message extensions > + Extension.”
Now, you will have the ability to start creating your first message extension. You will need to include:
- Your business name
- A telephone number that is able to receive text messages
- Extension text
- Message text
The message text is where you have the option to create the pre-populated text we mentioned above.
You will also have the option to run your message extensions during a certain timeframe for special occasions or offers. Keep in mind, you will pay each time someone clicks on your message extension and so it might make sense to create an ad schedule to run during your hours of business.
Do you want to discuss this feature further? Feel free to tweet us at PPC Hero.
Browse By Category
FAME: Exploring Facebook's Ads Manager for Excel
Facebook Ads Manager for Excel, FAME for short, is a tool designed to alleviate data export and reporting by fetching information from multiple Facebook campaigns or accounts. Learn more!
Explore the Breadth of Hero Conf London - at 35% Off!
Hero Conf London brings back our best speakers from 2016, but introduces the newest, most relevant topics for PPC learning. So what do we mean when we say "all-PPC?"
Training The New Generation Of Digital Marketers
So lazy this new generation of people, yeah? Not even willing or able to learn new things because of their short attention spans. Not so fast there.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Goodbye For Good Standard Text Ads
Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads.
Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.