You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and tune them into where you want them to be.
We launched this awesome webinar on May 4th, but we want to make sure no one missed out on the greatness. So for your entertainment, we’ve included the slides and recording in this post – all you have to do is scroll!
In this webinar recording, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future. Enjoy!
How AI & Machine Learning Will Impact Paid Advertising
Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able...
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.