[Industry Report] The State of PPC 2015/2016

By Jamie Newton | @jnewton09 | Communications Manager at Hanapin Marketing

Hanapin officially releases the 3rd edition of our annual State of PPC report. See what the experts cared about in 2015 and what their top priority is for 2016. You’ll find epic insights about the industry – like how over 70% of respondents reported increases to their budgets this year for PPC – and trends you don’t want to miss out on.

This year, hundreds of search marketing professionals—both influencers and decision makers from a variety of brands and digital marketing agencies—completed our survey and collectively reached some very clear conclusions, including:

  • Proven ad channels, like Text Ads, Mobile, and Remarketing continue to gain steam
  • Many advertisers didn’t predict they would increase PPC budgets in 2015, however, the majority of advertisers did see their spending increase in 2015 and now expect that trend to continue into 2016
  • Expanded targeting options available with social advertising combined with low CPCs have made it a popular revenue channel for all advertisers

Download the State of Paid Search for the most comprehensive statistical breakdown of the digital ad industry to date—and to draw your own conclusions about where we’re headed.

Get The Report