We had the opportunity to interview Marc Bitanga, who will be speaking about segmentation and working with agencies at Hero Conf 2013.
Marc Bitanga is a digital marketing professional with over 10 years experience increasing website traffic, acquiring customers and improving online revenue for agencies as well as popular brands such as Electronic Arts & SAP. He has managed enterprise PPC campaigns for tourism and ecommerce sectors. He is currently the Digital Marketing Manager for Ritchie Bros. Auctioneers, a B2B industrial website that generates over $1 billion in online sales.
Want a chance to meet Marc and other big names in the PPC industry yourself? Well, by attending Hero Conf 2013 you can! The design of the conference allows for a low speaker to attendee ratio, making your chances of meeting and learning from our top notch speakers in a one-on-one setting, very real! If you would like to hear more about Hero Conf, you can register or visit the Hero Conf website for more information. Sign up before Friday, January 11th to take advantage of the Early Bird Special by saving $200!
PPC Hero: Why did you decide to become a PPC professional??
Marc: PPC advertising has been a big component of every website I’ve managed. It’s safe to say that for any digital marketing professional PPC advertising will be an element in any enterprise marketing plan because it is very measurable and relatively easy to attribute success.
PPC Hero: What has your experience in PPC taught you about Account Structure?
Marc: PPC and mobile device targeting has to get better. As mobile technology improves so will targeting capabilities in PPC platforms (e.g. Show my search ad with coupons for users who search within 5 miles of the nearest Best Buy). Google maps + AdWords geographic targeting + device targeting is all there. It’s just up to Google to put it together.