Master the Art of Conversion Rate Optimization - New Toolkit!

By Mark Casey | @Mark_Casey | Director of Inbound Marketing at Hanapin Marketing

PPC Hero and Hanapin Marketing's CRO Toolkit

So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey–making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the eventual conversion. It’s called Conversion Rate Optimization, and you ignore it at your own peril.

That’s exactly why we put together tons of CRO guides and goodies in our most recent collection of tools. We’ve included a webinar presentation, THREE guides full of tips and tactics, a checklist and free access to a web optimization app in this toolkit, all dedicated to helping you get better and more predictable conversions.

Conversion Rate Optimization can be a mysterious art to some, but we wanted to at least provide a roadmap to take most of the guessing out of the equation. This is one of our most robust toolkits, all free to download right here, right now.

The toolkit contains:

Sound worth your while? It did to us as well. Download the CRO toolkit and leave (most of) your questions behind.