Microsoft adCenter Gets An Upgrade!
June 28, 2011
“Never complain when someone tries to help you. It doesn’t mean you can’t do it yourself, it’s just making it easier.”
My fiancé likes to say this to me when I get upset at him for trying to help me do things I want to do by myself (like move a heavy box, grab something off the top shelf, etc.). Great advice, right? Keeping that in mind, Microsoft adCenter has made another move to make things easier on the PPC manager for adCenter accounts!
According to Yahoo! Advertising Solutions, Microsoft adCenter is seeing a new round of upgrades this week that include:
- Radius Targeting: Target users using relevant business information and an interactive map within a radius of 5-100 miles. Also new additions to geo-location report, direct access to this feature from Campaigns tab, and other targeting improvements.
- Alerts: Color-coded flags will now appear in the upper left-hand corner of the adCenter screen to alert the account manager to any issues within the account. Flags are either red (critical alert) or yellow (non-critical alert) and are accessible from any tab in adCenter.
- Quality Score Optimization: The desktop tool now allows you to view quality score data, create advanced filters and bulk update keywords based on that data.
- Improved Campaign Budgeting: The account will automatically calculate a monthly budget for you when you set up campaigns with a daily budget amount.
So what’s the moral of the story? You could calculate your own monthly budget after setting up a daily budget campaign and you could find out if there’s a critical billing issue in your account without some of these updates, but they will certainly make life that much easier! So get out of adCenter’s way and let it help you, but don’t tell my fiancé that I said he gives good advice. I’ll never hear the end of it…
What do you think about the adCenter upgrades? Do you see yourself using them often or are you so used to doing some of it on your own it will be hard to remember the shortcut assists? Share your thoughts and ideas with us in the comments section below!
For further information about this topic, check out the following links:
- Microsoft adCenter Upgrades-Yahoo! Advertising Solutions
- Announcing the June 2011 Microsoft Advertising adCenter Upgrade-adCenter Blog
Thanks for reading, and stay tuned for more news updates from PPC Hero!
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.