Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up

By Jacob Brown | @jakebrownppc | Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.



  • It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords. [PPC Hero]
  • Google also introduced a new tool for businesses to use this past week called “My Business”. [Inside AdWords]
  • New Google AdWords policies to come in September so be sure to review them. [PPC Hero]
  • Trying to learn more about the fundamentals of Google Shopping and PLAs? The latest tutorials have been posted. [Lynda]
  • Speaking of learning more, are you AdWords Certified? If you get certified, you can now show off your certificates on your public Google Partners profile. [Search Engine Roundtable]
  • Continuing on the theme of learning, Google and Search Engine Land have teamed up to create an AdWords best practices learning center. [Search Engine Land]
  • Google and SEL were not the only power houses in the marketing industry to team up this month. IfByPhone and Optimizely did the same to help clients gain call conversions. [IfByPhone]
  • In the world of Bing, Bing Ads Express is scheduled to be shut down on July 30th. [Search Engine Land]
  • The June Bing Ads video detailing the latest updates has come out, so do not forget to check that out. [Bing]

And the latest from PPC Hero: