PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.


best practice

PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!

What is the end of the year for if not recaps, lists and “best of” articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their “Best of PPC” year-end list, …

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What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions

Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and …

PPC Hero Celebrates the Fourth of July Holiday

Happy 4th of July from PPC Hero!

Just to help you celebrate the long holiday weekend, here is some of our latest and greatest content, including guides, The Compass, and our new site: The Five Laws of Great Social PPC Ads [Free Guide!] Google AdWords Optimizations Post-Enhanced …

FTC Angry at Search Engines

The End of Paid Search As We Know It?

Our PPC ecosystem is probably going to be changing soon.  On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which …

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MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings

This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the …

PPC News Roundup for March 4, 2011 – Au Revoir!

Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we …

PPC News Roundup for February 25, 2011 Plus – Twitter Promo!

If you haven’t heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You’ll …

PPC News Roundup for February 18, 2011 Plus – Twitter Promo!

To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link …

PPC News Roundup for February 11, 2011

Remember last week’s roundup about the originality argument between Google and Bing?  Well, the plot has thickened.  As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online.  This is …

PPC News Roundup for February 4, 2011

Ladies and gentlemen, the gloves are off.  On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google’s search results algorithm.  In an article first reported at Search Engine Land by Danny Sullivan, Google announced that …