PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

Analyzing Google’s May 5th Livestream Event Updates

By , Account Manager at Hanapin Marketing

  116 SHARES
On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users…

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

  237 SHARES
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

  213 SHARES
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…

Morning Clicks: Google Puts More Focus on Mobile and More

By , Account Manager at Hanapin Marketing

  89 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF…

Morning Clicks: New Google Guides, eCommerce in China, and More

By , Account Manager at Hanapin Marketing

  82 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show…

Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More

By , Account Manager at Hanapin Marketing

  111 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech Crunch]…

Morning Clicks: Facebook Expanding Mobile Ad Network and More

By , Account Manager at Hanapin Marketing

  86 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Advertisers are expected to spend how much money on Display advertising? A recent study projects what advertisers are expected to…

Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More

By , Account Manager at Hanapin Marketing

  82 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google.…

Morning Clicks: Today’s Best Marketers, Brad Pitt, iPhones, and more.

By , Account Manager at Hanapin Marketing

  75 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Don't panic when the second description line on your mobile ads begin to disappear. [Inside AdWords, PPC Hero] Opt your shopping…

Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?

By , Account Manager at Hanapin Marketing

  87 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of…

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