Archive for the ‘PPC News Round Up’ Category

Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them.

As part of the “PPC Academy” series, Search Engine Land reminds us to utilize web analytics to get hints on how users are finding you and what keywords you should be using. Your website’s own search engine could prove to …

Do you pause keywords solely due to low conversion rates? In his  post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover that you need to  start unpausing some of your keywords.

It’s important to pay attention to click-through rate in your PPC campaigns, as it’s a factor in Quality Score and can be an indication of the general quality of your keyword structures and ad messaging. But it can change over time, and it’s not always something to freak out …

Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great  post from Search Engine Land that dives into some performance data behind both short and long tail keywords.

Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating to take the leap into this new space. Search Engine Watch’s Parks Blackwell encourages search marketers to leverage low CPC’s and test mobile search campaigns.

This post from SEO Scoop gives some great suggestions on how to use your PPC …

Local search might be a great way to boost your clients’ campaigns.  Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot.

Get your Google click to call deal while you can! Search Engine Watch has a useful post this week on Mobile PPCall and Click to Call Pricing. Not only does the article explain the significance of the click to call feature but it also includes a hint …

The importance of strong keyword grouping and organization extends past the Google AdWords interface.  How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive on grouping your keywords around user intent to build smart, higher-converting landing pages.

Google Adwords is rolling a new feature to their Opportunities Tab on the interface. The new “Bid Ideas” feature helps identify opportunities to adjust your bids on keywords to maximize your ROI. The feature provides you with bid-raising ideas, bid-lowering ideas or neither for your …

There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done that, it will be easy to get started if you follow this step-by-step guide from PPC Blog.

In his post Review Your PPC Keywords, Jason Tabeling from Search Engine Watch, reminds us to pay close attention to the keywords and match types we have running in our campaigns. Understanding how Google is serving up your ads based on users’ …

Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king.

Users quickly judge your brand when they reach your PPC landing page. To get the most from your campaign, make sure you are meeting users’ expectations. Don’t use pages unrelated to your ad text and more importantly, make sure your page loads quickly. Steve Baldwin at MediaPost has put …

You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually.  Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve long-term results.

With 350 millions users, Facebook is hard to ignore – even for PPC. This post on Search Engine Land shows some interesting stats for traditional campaigns, and the boost a Facebook campaign was able to give them.

With advertisers spending nearly half of their budgets on PPC last year, it’s certainly an area that requires our attention going …

The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords.

Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics and recognize how much valuable data you can find!

One of our favorite things to do is Test, Test, Test, and this post gives a great step-by-step process for creating and testing …

Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will lead to a phone call.

Tis the season for resolutions, so here are 5 great ideas from Jason Tabeling of Search Engine Watch that will help us all get back to basics, and help make 2010 a fantastic PPC year!

Though short and sweet, this post from ROI Revolution helps us remember the cardinal rules of PPC …