• Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you project whether or not your PPC campaign will be profitable.
• Want to double conversions in one month? Split those ad groups says David Szetela from Search Engine Watch.com. David offers many good reasons why you should split …
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The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted to the site is geared toward publishers, and not advertisers. Is AMP going to be available on both sides of the coin? If AMP isn’t going to be Yahoo’s answer to AdWords Editor, then they need to get …

• Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords.
• Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The ‘USP’ as he calls it helps your ads start apart from the rest to ultimately improve click-through rates.
• Last week I …
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• When it comes to successful paid search marketing, we can’t emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, straight-to-the-point article about successful ad group structure, which is one part of a well-structured account.
• With the parameters that have been …
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• Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from ‘how can I improve my quality score?’ to ‘is having flash on my site bad for my quality score?’
• Matt Lester at Search Engine Land has stripped down a successful search marketing campaign down to the basics. Sure, this post is general and each of these 10 topics could be a book by itself, but if you’re just getting started these …
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• Shimon Sandler from shimonsandler.com gives 8 methods for tracking phone conversions through search advertising. A few methods include: Creating a unique landing page with a unique 800# and to generate a unique “promo code” by placing all your keywords in a database and assign them an individual ID.
• It is often difficult to determine how decreasing or increasing your daily campaign budgets will affect your traffic. How much traffic are you missing out on if you have …
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