Archive for the ‘PPC News Round Up’ Category

Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we must do the same. It is hard to say goodbye, but we’ve developed an even better system of keeping you, our faithful readers, informed about the SEM industry’s latest news. We’ll be tweeting regularly at our Twitter account, @PPCHero, to …

If you haven’t heard yet, the last Friday of every month, YOU have a chance for your PPC blog post to be featured in our weekly News Roundups! How, you may ask? By Tweeting it to us, I answer! You’ll have the entire last week of every month to get your submissions Tweeted to us. You might be thinking, “Seriously? Do you think I’m going to remember four weeks from now to Tweet you my blog post?” Well, have no …

To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link via direct message on Twitter, explain you’d like to be considered and you will be! While we can’t guarantee we’ll run every submission (we’re looking for something relevant, compelling, accurate), if it’s good stuff, it’ll …

Remember last week’s roundup about the originality argument between Google and Bing?  Well, the plot has thickened.  As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online.  This is demonstrated in part from a 6% rise in Bing-powered searches (totaling now to 25.77% of the U.S. searches), and partially from Compete’s “success rate” metric, which Bing came out on top with at 81.38%.  Are these metrics plus …

Ladies and gentlemen, the gloves are off.  On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google’s search results algorithm.  In an article first reported at Search Engine Land by Danny Sullivan, Google announced that after running a series of carefully rigged search queries, it found that Bing was simply copying Google results in places where Bing’s algorithm fell through.  Since the initial statement, both Bing and Google have exchanged heated words, and the …

Google Adwords introduced negative keywords lists as an improvement over the previous platform.  Negative keywords help control campaign spends and filter out undesirable traffic that results in low conversion rates.  David Iwanow explains the benefits of these lists in his post on Search Engine Journal this week.  David explains that agencies and consultants can now develop reusable lists of negatives specific to their industry, client type, or geographic location.  He’s also included a list of potential list types you …

Groupon might have rejected Google’s offer to buy them, but that didn’t stop Google from getting into the deal-of-the-day market. Waving the surrender flag isn’t really Google’s style. Mashable broke the story last night that Google has confirmed “Google Offers,” aka—the Groupon Clone, as Greg Sterling of Search Engine Land notes. Google Offers is obviously in the testing phase right now, but check out Sterling’s article for the details about Offers and his speculations about if …

Attention local business owners and marketers: Check out these winning tips by PPC Blog’s Geordie on quickly generating leads for local businesses on Facebook.  Facebook’s advertising platform has advanced user interest and demographic targeting that can really assist in reaching your local customers. Like with any good PPC campaign, you’ll want to first look into optimizing your landing page(s) to make it easier for visitors to convert after arriving at your site. Geordie provides a great step-by-step instructional for …

The rule of thumb is that bidding on highly relevant, targeted keywords will help your conversion rate and cost per lead, while cutting down on irrelevant clicks.  So what do you do when those keywords result in a lot competition and a drain on your funds? Geordie at PPC Blog has some tips for when broad keywords can be cheaper and get you the results you’re looking for. What it comes down to, according to Geordie, is that bidding …

Do you regularly use analytics to make decisions about account performance? If not you might want to become familiar as the analytics industry is growing and maturing. Garry Przyklenk of Search Engine Watch has written a post taking a look at the growing importance of web analytics in 2010. The goal of using analytics has shifted from spitting out reports with as much data as possible to driving account decision-making. Read his article to understand how analytics has changed …