Archive for the ‘PPC News Round Up’ Category

PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab.  The changes will simplify the process of adding negative keywords and site placements to your campaigns.  It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before!

If you are looking to find a good way to start your advertising on the content network, a good way to do so is to …

If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to do so.

PPCBlog has a really great article on how traditional high-level marketing skills apply to PPC. …

Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on the functions that are coming with it.

The Display Network is your friend and Mike …

When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal.  Kevin Burns over at WPromote has an excellent article on starting event buzzes using PPC campaigns.  PPC has the power to reach your target market and spread the word, so get your party hat on and start leading powerful campaigns that will increase your traffic!

In the …

There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into these categories), this update applies to you. Moving forward, Google is telling us we have to share basic account information with our clients. You’ll be required to share cost, impressions, and clicks with your client. I’m sure most of …

PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in other places on the web to attract traffic. Erik Whaley at Search Engine Journal points out some effective PPC tips for small business owners. …

If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front of words within Broad Match to trigger close variations of that word: misspellings, singular/plural, stemming, and acronyms/abbreviations. In short, BMM lets you create keywords, which have greater reach than phrase match and increased control on broad match. Thanks Google, …

Back in the day when people had something to sell, they traveled door to door with their products. Before they sold anything, they first had to find an audience. Nowadays, users generate ad content based on their search words. As a copywriter, the challenge is not creating the opportunity to sell, but crafting a winning ad in a competitive environment. Giovanna over at PPC Blog describes some copywriting tips that will help you get started down the road to …

Getting the consumer to your site is only half the battle.  Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits.  *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well!

Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us know when to conclude our tests so we can analyze our results. …

As the end of the month nears, some of us have found ourselves running on a low budget.  Unfortunately, lower budget often translates to low traffic.  According to Jason Tabeling, this isn’t always the case.  Check out these tips on avoiding lost impression share due to budget.

Take advantage of Google’s Ad Sitelinks in your campaign. If you aren’t already aware, Dan Friedman of the Inside AdWords crew reminds us that you can now turn Sitelinks on without waiting …