PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

Google To Introduce Attribution Model Options For Conversions

By , Production Associate at Hanapin Marketing

Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more streamlined.   According to a recent…

Google To Initiate AdWords Design Overhaul

By , Production Associate at Hanapin Marketing

If AdWords aged at the same pace as a human it would currently be utilizing a learner's permit and preparing for an upcoming driver's exam. Furthermore, this "teenager" would have been sporting the same semi-outdated style since the second grade. Fortunately at just over 15 years old, the primary paid search platform is slated to undergo its first complete design…

Improvements To Google Hotel Ads Allow More Hotels To Participate

By , Production Specialist

This week Google announced improvements to Hotel Ads. Those changes include:   Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search   Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, as…

Shopping Promotional Text Being Retired For Automated Extensions

By , Production Specialist

This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.   These new extensions are displayed alongside your shopping ads at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and…

Analyzing Google’s May 5th Livestream Event Updates

By , Account Manager at Hanapin Marketing

On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users…

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…

Morning Clicks: Google Puts More Focus on Mobile and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF…

Morning Clicks: New Google Guides, eCommerce in China, and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show…

Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech Crunch]…