PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

Analyzing Google’s May 5th Livestream Event Updates

By , Account Manager at Hanapin Marketing

  116 SHARES
On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users…
4249731778_ab4fc01fd9_b

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

  238 SHARES
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…
Extension PPC Ladder

Simplifying Remarketing With Google Analytics Instant Activation

By , Production Specialist

  223 SHARES
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation.     Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers successfully complete…
Tools Robot PPC Hero

Morning Clicks: Google Puts More Focus on Mobile and More

By , Account Manager at Hanapin Marketing

  89 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF…
Coffee Morning Clicks

Morning Clicks: New Google Guides, eCommerce in China, and More

By , Account Manager at Hanapin Marketing

  82 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show…
Screen Shot 2014-11-11 at 4.20.34 PM

ACO_endad_BingPower