I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’.
The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the Google search results.
According to Google, the rules for the contact form extension are as follows:
How it all works:
When someone does a search in Google, and if your PPC ad is in position #1, the user will have the ability to click on the plus sign icon to drop down your contact form. If the user fills out the form by hitting the ‘please give me a call’ button that lead will be submitted to Google.
Once Google receives your lead, they’ll send you an email with the lead ID and information requested by the user.
However, you can’t contact the user yet, you have to call a special Google phone number and provide it with a lead ID, which will then re-route you to your potential customer.
If you get to sign up for the beta, or when it comes out of beta, Google will provide you with a list of questions you can put in your contact form, and Google essentially builds the contact form for you.
Some participation guidelines are of course recommended:
So there it is, I’m super excited to be a part of the beta for some of my accounts. I really, really hope to see some good results from this. Of course I have to put this all in perspective as your ad has to be in the #1 position in Google in order to even show the contact form extension.