Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. If you’ve decided to jump into the world of Facebook advertising, then this Basic Guide is for you. It offers a great start of getting to the know the interface, important terms, types of ads and targeting available and begin the process of structuring your account for success.
In this Guide we’ll discuss:
- The Ads Manager Interface
- How to organize your account
- Ad set targeting and types of ads
- An overview on reporting