With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy. This live webinar will take place on Thursday, February 25th at 11am EST.
You’ll get expert-level PPC tips like:
- Using emotional appeal ads versus factual type ads
- When you should and shouldn’t use your taglines in ads
- Copy and CTRS for mobile and ecommerce ads
Can’t make the webinar? Register anyways and we’ll send you the slides and recording afterwards!