[New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account
Google Analytics can either be your best friend or worst nightmare. It’s easy to get overwhelmed and flustered with Google Analytics features and report options, and at times it can be daunting to figure out. However, it is also an invaluable tool and should be used in conjunction with your paid search efforts.
One of the initial steps an account manager takes when looking at a new account is to dig into their Analytics data. This whitepaper walks through a number of features and reports that are important to familarize yourself with to get the most benefit out of Google Analytics.
In this Whitepaper we’ll discuss:
- Creating custom reports and segments to tailor to your account’s needs
- Utilizing the Remarketing feature in Analytics to re-engage interested users
- Getting better context on what’s happening on your site with graph annotations
- Using the Cohort Analysis feature to gauge whether or not you are binging in relevant traffic likely to return to your site
- Finding specific reports that follow the behaviors and conversion paths of your users
Browse By Category
The 2017 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
What's Happening in the World of Paid Social? 2017 Insights and Predictions...
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
London Workshops for Account, Agency, and Excel Heroes!
One of the most valuable pieces of the Hero Con experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer.