[New Whitepaper!] 5 Ways to Improve Facebook ROI with Audience Targeting
September 11, 2015
Facebook recently updated how cost per clicks (CPC) are measured for advertisers. This change is exciting, as it will help advertisers align their campaigns more with business goals by giving a more accurate picture of how their ads are performing against their objectives. Plus, we can actually compare Facebook ad clicks to other ad platform clicks to get a better understanding of return on ad spend (ROAS).
With this in mind, how do you achieve higher ROAS with Facebook ads? The key is using audience targeting to achieve a better relevancy score. In this whitepaper, you’ll get five tips on targeting your audience to improve your Facebook ROI.
In this Whitepaper we’ll discuss:
- Creating and selecting your target audience
- Building out personas by layering different targeting options
- Running multiple compelling images to see which performs best
- Writing enticing ad copy
Browse By Category
Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
What the State of PPC Report Reveals for 2018
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
What Will 2018 Hold for Social?
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.