September 11, 2015
Facebook recently updated how cost per clicks (CPC) are measured for advertisers. This change is exciting, as it will help advertisers align their campaigns more with business goals by giving a more accurate picture of how their ads are performing against their objectives. Plus, we can actually compare Facebook ad clicks to other ad platform clicks to get a better understanding of return on ad spend (ROAS).
With this in mind, how do you achieve higher ROAS with Facebook ads? The key is using audience targeting to achieve a better relevancy score. In this whitepaper, you’ll get five tips on targeting your audience to improve your Facebook ROI.
In this Whitepaper we’ll discuss:
- Creating and selecting your target audience
- Building out personas by layering different targeting options
- Running multiple compelling images to see which performs best
- Writing enticing ad copy