[New Whitepaper!] The Best PPC Reports for the Education Industry
April 21, 2016
Why have a whitepaper dedicated solely to education industry reporting? Isn’t all PPC reporting the same?
The basics are, but with education, you don’t just report on the usual KPI’s (spend, conversion, cost per conversion or clicks and impressions). You need to figure out if the money being spent is actually getting people in classroom seats, not just filling out a form. We will be presenting two types of reporting in this paper.
- Reporting to be shared with someone outside the account team
- Internal reporting to help develop tactics
In the education industry, it is all about the starts. Starts would be defined as students starting a class after the whole conversion process, but how many people filled out the lead form and then dropped out of the cycle? Enrolled in school and then dropped out of the cycle? Finally, how many people went through the whole conversion process and actually started at the school? The bottom line of what we really want to know is the percentage of conversions that actually become starts.
The breakdown is usually like this:
- % of leads that convert to enrollments
- % of enrollments that convert to starts
Once you hone in on a percentage, you can start reporting. This reporting will help you stay on top of, not only leads, but spend and cost per lead (CPL).
Students in seats at schools, or starts, are the biggest indicator of success in the education industry. Pulling reports that help with targeting by geographic location and device, help in making decisions to tweak campaigns. By reviewing the data gathered daily, weekly and monthly, you can be enlightened as to whether you are making an impact.
Browse By Category
Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
Our Attendees Have Spoken - Why You Can't Miss London
At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities.
Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How To Setup An Apple Search Ads Campaign
Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
Adding Facebook Ad Block Lists
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.
Optimizing Display Advertising in an Omni-Channel World
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...