You could have the best PPC setup around, but if you aren’t able to track conversions and analyze your pay-per-click reports, it really doesn’t matter, now does it? These articles will walk you through the plethora of reports available from the PPC search engines, providing information on which reports are most important and tips for using those reports to their full potential. And with a handful of resources for conversion tracking thrown in, this category will provide you with plenty of insight to get the most out of your KPI’s.
If you’re like me you had taken the time at some point in the past to set up report templates that run automatically. So if you are wondering where some of them have gone, read on! Google has updated their reports so the Account, Campaign, and Ad Group data is available through the Campaigns tab only. Yep, that is right…you have to make all new templates, but don’t fret, it’s not that bad.
Creating Account, Campaign and Ad Group Level Reports
So, …
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You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing trouble ahead.
Here are a few troubleshooting ideas you can use to identify issues in your account:
Verify Your Tracking
If …
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their JavaScript turned off, and what it can mean for your PPC campaigns.
What is JavaScript?
JavaScript in the simplest sense is a scripting language that uses …
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report back in April but did not find an official announcement from Google until yesterday.
The Google search query performance report shows you actual search terms typed in by users from your phrase and broad match keywords. This was a …
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google.
Unfortunately, I was soon disappointed after hearing that I couldn’t run the search query report out of the Yahoo PPC interface myself. Here’s how it works:
If you want a search query report run in Yahoo, a Yahoo technical person has to run the report …
I’ve been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this nifty little thing called Google AdSense for Parked Domains. It’s a way for domain owners to park their unused domains, aim them at Google’s servers and whalah – earn some cash with AdSense ads. I knew this existed …
It’s weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don’t you know it, you can choose between Standard (pull the a-typical 1000 “other unique queries” report) OR, you can now choose Advanced! According to the reporting interface, the Advanced option will display “All Queries.”…
The more we write here at PPC Hero, the more we learn about pay-per-click in general and the needs and wants of our readers. Of all the topics we’ve touched on over the past few years, the one that has remained most popular is the process for tracking PPC campaigns via Google Analytics. Previously we’ve written on how to properly tag your destination URLs for Yahoo! Search Marketing and Microsoft adCenter. We even followed up …
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or opt-out of this network distribution. And AdWords just inserted additional report features that will help better monitor/manage your performance in the Search Partner Network.
As Google AdWords matures they …
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being said, reports are only capable of providing the best data when they’re analyzed correctly. So, today’s PPC Basics lesson …
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