Over the years, we’ve written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero’s articles about URL tracking in Analytics are always at the top even though some of them were written in 2008! Since it is still a topic …
Archive for the ‘Reporting / Conversion Tracking’ Category
You could have the best PPC setup around, but if you aren’t able to track conversions and analyze your pay-per-click reports, it really doesn’t matter, now does it? These articles will walk you through the plethora of reports available from the PPC search engines, providing information on which reports are most important and tips for using those reports to their full potential. And with a handful of resources for conversion tracking thrown in, this category will provide you with plenty of insight to get the most out of your KPI’s.
AdWords Graphs Are My Best Friend
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice on how to retrace your steps in an effort to duplicate great account performance of past. I’ll also give you some insight into how I go about diagnosing account issues. In my current role as Account Supervisor, I have …
Google AdWords Conversion Tracking Data Explained
August 30th, 2011 | Sarah | Account Settings, Conversion Tracking, Google AdWords, Reporting / Conversion Tracking, Tools
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of information you’re given. Also, AdWords gives you different information based on the …
Using Top vs. Side Ad Segmentation To Make Bidding Decisions
July 15th, 2011 | Jessica Niver | Bid/Budget Management, Google AdWords, Reporting / Conversion Tracking
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google to only show my ads in the TOP position 1, not the SIDE position 1. If I can’t do anything what does it matter!
The answer, my friend might be blowing in the wind, but it’s also within Hal Varian’s …
Google Voice and Adwords Combine
November 10th, 2010 | Bryan Watson | Ad Texts, Advanced PPC Strategies, AdWords Editor, Analytics, Google AdWords, Reporting / Conversion Tracking, Tools
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting. It’s hard to explain to a frustrated client that yes, your agency is responsible for clicks, but there are other unseen factors that may be affecting sales that aren’t shown in your statistics. Most times, this leads to a frustrating conversation, and hours of pondering as to how to …
How to Troubleshoot Conversion Tracking Issues
We all know the importance of data but what is even more important is that the data you are tracking is correct. Your PPC success hinges on not only the numbers in your account but also that the numbers you are seeing are correct.
So what happens when you launch a new landing page and things are not tracking correctly, what can you do? Did you inherit an account and things aren’t looking quite right? In order to pinpoint the issue, …
Wondering Where Your Adwords Reports Went?
If you’re like me you had taken the time at some point in the past to set up report templates that run automatically. So if you are wondering where some of them have gone, read on! Google has updated their reports so the Account, Campaign, and Ad Group data is available through the Campaigns tab only. Yep, that is right…you have to make all new templates, but don’t fret, it’s not that bad.
Creating Account, Campaign and Ad Group Level Reports
So, …
Coping With Trouble In Your PPC Account
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing trouble ahead.
Here are a few troubleshooting ideas you can use to identify issues in your account:
Verify Your Tracking
If …
Understanding JavaScript and How it Can Affect Your Analytics Tracking
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their JavaScript turned off, and what it can mean for your PPC campaigns.
What is JavaScript?
JavaScript in the simplest sense is a scripting language that uses …
Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report back in April but did not find an official announcement from Google until yesterday.
The Google search query performance report shows you actual search terms typed in by users from your phrase and broad match keywords. This was a …
