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Archive for the ‘Buying Cycle’ Category

Paid search marketing is extremely sensitive to user intent. When someone types in a search term, what are they thinking? You need to know the user intent for each keyword and how close or far they are to actually making a purchase. Knowing how your PPC buying cycle works is curcial to a successful PPC campaign. Not sure what your buying cycle looks like? Don’t worry! PPC Hero is here to help!

How To Effectively Group PPC Keywords by Purchase Intent

April 7th, 2010 | Tom Demers | Advanced PPC Strategies, Buying Cycle

Effective Keyword Grouping for Pay-Per Click
One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords.

In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase intent.

The aim in improving your keyword organization – via keyword grouping by purchase intent or any other means – is to help you to increase …

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How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW

November 11th, 2008 | John | Advanced PPC Strategies, Buying Cycle

Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to share with you tips on laser-targeting potential customers with your bidding strategy! Whether you are assessing keywords and the buying cycle, or diving head-first into demographic targeting, …

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How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy

January 25th, 2008 | Joe | Buying Cycle

This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new keywords using reports and analytics; and how to use general terms to generate brand awareness. We have one more mile to walk! …

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How to Fit General Keywords into a Profitable Campaign

January 24th, 2008 | Amber | Advanced PPC Strategies, Buying Cycle

As mile 4 in our â€˜Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t convert as well as specific or long tail keywords, and they typically cost more since they drive large amounts …

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How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle

October 8th, 2007 | John | Advanced PPC Strategies, Buying Cycle

The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of the buying cycle.

First a quick reminder of what constitutes a buying cycle:

According to Kevin Lee at ClickZ, the traditional cycle is Attention, Interest, Conviction, Desire and Close.

Search Engine Guide simplifies the cycle by one step, listing it …

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