Category: Buying Cycle

[New Whitepaper!] The Impact of PPC on Your Business

PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. It's time to begin (if you’re not already) utilizing the channel to power your entire marketing plan.

PPC & Brand Awareness: Are You Doing it Right?

PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted in Y sales and the...