So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began …
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long …
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry …
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end …
It’s social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by “social context” I mean that you think different thoughts, and are likely to respond to different bids for your …
For most, PPC is an invaluable way to drive leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales.
So don’t limit your PPC efforts to the first conversions or sale. Use it help your prospects and customers flow further down the funnel. Here are a 5 ways you can use PPC to get more value from your…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward, …
Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this …
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to …
This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new …
