Effective Keyword Grouping for Pay-Per Click
One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords.
In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase intent.
The aim in improving your keyword organization – via keyword grouping by purchase intent or any other means – is to help you to increase …












