Paid search marketing is extremely sensitive to user intent. When someone types in a search term, what are they thinking? You need to know the user intent for each keyword and how close or far they are to actually making a purchase. Knowing how your PPC buying cycle works is curcial to a successful PPC campaign. Not sure what your buying cycle looks like? Don’t worry! PPC Hero is here to help!
It’s social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right?
And by “social context” I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd — or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, and even the current going-ons of pop …
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For most, PPC is an invaluable way to drive leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales.
So don’t limit your PPC efforts to the first conversions or sale. Use it help your prospects and customers flow further down the funnel. Here are a 5 ways you can use PPC to get more value from your…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage
So here’s the deal, anytime you’re creating a facebook ad, you can opt for either:
With …
Effective Keyword Grouping for Pay-Per Click
One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords.
In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase intent.
The aim in improving your keyword organization – via keyword grouping by purchase intent or any other means – is to help you to increase …
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to share with you tips on laser-targeting potential customers with your bidding strategy! Whether you are assessing keywords and the buying cycle, or diving head-first into demographic targeting, …
This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new keywords using reports and analytics; and how to use general terms to generate brand awareness. We have one more mile to walk!
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As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t convert as well as specific or long tail keywords, and they typically cost more since they drive large amounts
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The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of the buying cycle.
First a quick reminder of what constitutes a buying cycle:
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