On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects

By Jamie Newton | @jnewton09 | Communications Manager at Hanapin Marketing

Ad copy testing is one of the most basic principles in PPC. Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue.

Yet, a surprising number of advertisers don’t take advantage of ad copy testing. For those that do test,  its in a disorganized, non-valuable manner.

In the recording, Hanapin’s Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion rates and optimize click-through-rates. The webinar is moderated by Moz.

You’ll get expert-level PPC tips like:

  • Why ad testing is so important to your PPC
  • Setting up an ad test, along with 23 test ideas
  • Preparing to test your creative
  • How to determine your metrics on what is successful
  • 10 real tests and results we’ve seen

Presented by


Carrie Albright


*The original webinar was presented and moderated by Moz. Once you fill out the registration form, you will be directed to the webinar recording on Moz’s website.