On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
June 17, 2015
Ad copy testing is one of the most basic principles in PPC. Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue.
Yet, a surprising number of advertisers don’t take advantage of ad copy testing. For those that do test, its in a disorganized, non-valuable manner.
In the recording, Hanapin’s Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion rates and optimize click-through-rates. The webinar is moderated by Moz.
You’ll get expert-level PPC tips like:
- Why ad testing is so important to your PPC
- Setting up an ad test, along with 23 test ideas
- Preparing to test your creative
- How to determine your metrics on what is successful
- 10 real tests and results we’ve seen
*The original webinar was presented and moderated by Moz. Once you fill out the registration form, you will be directed to the webinar recording on Moz’s website.
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