Our PPC Training is Not for the Weak-Minded
July 27, 2017
At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry’s finest, all within two days.
We get it…it’s a lot. You’ll be exhausted and maybe you’ll experience a social hangover, but you’ll be motivated.
You’ll be inspired, excited, connected & validated by the passion around you. You’ll be returning home with new strategies to implement, new ideas to take to your clients, new standards to strive for and new friends, mentors or partnerships. You’ll be better.
Our goal as an industry leading agency and the host of Hero Conf is to make you better. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. Check out 5 sessions we are most excited to offer at Hero Conf London, all intended to simply make you better.
Unleashing the Power of Search and Social Integration
Jason Dailey | Facebook
Examine the trends in the Search and Social landscape as it relates to targeting audiences and identifying consumer intent, best-practices for integrating paid Search and Social campaigns, the latest research on the impact combining paid Search and Social efforts & paid social direct response tactics that complement and supplement paid Search campaigns (e.g. Dynamic Product Ads).
Make the Most of Your Facebook Campaigns
Laura Collins | Periscopix
Learn the advantages of running paid Facebook campaigns and how they fit into the wider marketing mix, to select the right targeting and ad formats to achieve your goals, & proven examples of winning strategies that they can execute for their own business.
Machine Learning: What is it & How Will it Shape the Future of Marketing?
Alex De Simone | Avochato
Discover the fundamental basics of AI, ML, and DL– and how they differ, the impact of these technologies on three topics: 1) Conversation and Content Analysis; 2) Data Visualization; 3) Automation of Data Collection, & examples of how the predictive nature and computational efficiency of machine learning will empower marketers.
A Seismic Shift in Shopping: Mobile is the New Desktop
Christian Scharmüller | Smarter Ecommerce
Find out best-practice tips regarding how to intelligently evaluate differences between desktop and mobile, how to make the right decision based on campaign data instead of gut feelings, and why Shopping Ads ranking has such a hefty influence on PLA performance.
User Scoring, Quantitative Personas & Precision Remarketing, Oh My!
Sayf Sharif | Seer Interactive
Understand how to create cross-session (even cross-device) audiences based on a variety of user behaviors, to target not just people that view a specific page or product, but people who have complex behaviors, like viewing more of content A than content B over 6 months, while also not subscribing to your newsletter, and having never visited your lead form, and who have never clicked on an ad before. Learn the specific steps to turn qualitative personas like “Decision Maker Debbie” into a targetable audience & code examples to make this a reality with Google Tag Manager and Google Analytics.
And ICYMI, it’s our last call to save £350 on this essential PPC training. Hero Conf London Early Bird rates expire 31 July.
Browse By Category
3 Easy Landing Page Updates To Improve Quality Score
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!
Ads in Mobile Apps: Not Just For Other Mobile Apps
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
Automate Your Manual Bidding Strategy Using Supermetrics
A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
3 Killer Strategies for Custom Affinity Audience Campaigns
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.
A PPC Account Manager's Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
Why Hero Conf Calls London Home - Year After Year!
Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Which is why it's been so easy to make the decision to bring Hero Conf back to the UK capital, again and again.