Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
We're introducing a new contest where you can win a free ticket to Hero Conf. With a unique tracking link from us that you'll share to your network, the person who accounts for the most summit signups will win a...
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New and Improved Bing Ads Audience Targeting Reports
Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences.
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Breaking CRO Best Practices: You Can Do It!
Explore a few instances in which we ignored CRO best practices and it was an utter success!
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Two Actionable Keynotes from the Best in the Industry
Our attendees often tell us that they want content they can use. They want takeaways that are new and innovative. And they want to hear from folks who understand the work they do every single day. Well you ask, and...
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Announcing The PPC Hero Summit!
The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero.
New Features In Bing Ads To Get Excited About
Explore a number of new features available in Bing Ads including: more automated bidding options, importing approved product offers from Google to Bing and more!
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Confidence in the Workplace: Stand Out. Be Heard. Have Impact.
In this new webinar, Chief Confidence Officer from the American Confidence Institute, Alyssa Dver, discusses how confidence directly impacts our own and other people’s behaviors, how it can impact your marketing results, and how it works in our brains. Moderated...
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Best Alternatives to Google AdWords
In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out of the AdWords bubble and show you the most successful advertising alternatives for search, social and display campaigns.
New Yahoo Gemini Power Editor Features And More
Explore the features of the new Yahoo Gemini Power Editor and how they can save you valuable time.
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Facebook Ad Placement Best Practices
Understand how each placement works and how it can help improve the performance of your campaign.
Our Final Austin Golden Ticket Winner is…
Thank you to everyone who participated in the Hero Conf Austin Golden Ticket Giveaway. We hope you not only had a little bit of fun, but also stumbled upon some great content here on PPC Hero.
