We appreciate all the folks who found Hero #1. The good news, our second hero is already flying on PPC Hero. That means another chance for a free ticket is now available, if you can find our hidden, golden PPC...
4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Paid Search and Shopping campaigns in Google Adwords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two.
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An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
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Unlock New Functionality And Save Time With Supermetrics Queries
How to edit Supermetrics queries to unlock new functionality and save time. Two use-cases explained.
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NOW! The Golden Ticket Contest Returns Today for Hero Conf Austin!
That's right, your chance to win one of three FREE tickets to Hero Conf Austin, our annual all-PPC conference, begins on Tuesday!
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You Asked, Bing Listened: Most Wanted Updates for 2018
In this webinar, Bing’s Purna Virji and Hanapin’s Dani Gonzales are going to dive into these new updates for you, analyze them, and provide action steps for you to take when they come out.
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AdWords Cross-Account Conversions: Look Out For These 5 Things
A review of AdWords cross-account conversion tracking and the top things to look out for when implementing.
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How to Create Memorable Data Visualizations
Tired of spending tons of time making data visualizations that don't hit the mark?
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Launching Facebook Event Ad Campaigns
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform .
New Sessions. New Networking. An All New Experience.
When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used...
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Why Digital Marketing: Traditions Aren’t Always the Best
Explore how digital marketing can take your business goals to the next level and start expanding into new markets.
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PPC Budgets: Pass Go into 2018 and Collect Optimal ROI
In this webinar, Shape CEO Jon Davis and Hanapin Director of Services Jeff Baum will share their expert advice about how you can perfect your 2018 budget strategy to achieve optimal ROI in the new year.
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